The Branding of Sugarcane Juice in India

Autor: Rajendra Sinha, Harish Kumar Singh, Ashish Kumar Mishra

Publikováno v: Journal of Economics and Business Research, Vol I, Iss 1, Pp 193-202 (2014)
Journal of Economics and Business Research, Vol XX, Iss 1, Pp 193-202 (2014)

Sugarcane juice is traditionally sold in India by roadside vendors, often in unhygienic conditions. That’s why a few entrepreneurs have taken the initiative venturing into the marketing of branded sugarcane juice through a chain of franchised outle

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::6a3a234004ff4e1934d05b3e63e50024
http://www.uav.ro/jour/index.php/jebr/article/download/256/pdf_65