Zobrazeno 1 - 10
of 16
pro vyhledávání: '"strategie značky"'
Autor:
Lacková, Karina
The main topic of this thesis is the modification of the Redken brand strategy from B2B to B2C orientation. Within the theoretical part, the current beauty market is primarily examined. The most important factors influencing the cosmetics industry ar
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::2e16da2a694b7e4d781274ccb98eb4c1
http://www.nusl.cz/ntk/nusl-507132
http://www.nusl.cz/ntk/nusl-507132
Autor:
Taťáková, Zuzana
Předložená diplomová práce je zaměřená na použití konceptů a strategie značky sloužící k rozvoji značky Pojišťovny České Spořitelny a.s.., Vienna Insurance Group. Základem jsou teorie marketingových guru Ko Floora, Kapferera, K
Externí odkaz:
http://www.nusl.cz/ntk/nusl-386757
Autor:
ŠŤASTNÁ, Tereza
The aim of thesis was to design a strategy for putting the trademark on the market and appropriate measures to strengthen the brand in the growth phase. I have conducted marketing research that helped me find out how the brand is perceived its curren
Externí odkaz:
http://www.nusl.cz/ntk/nusl-187541
Autor:
ŠŤASTNÁ, Tereza
The aim of thesis was to design a strategy for putting the trademark on the market and appropriate measures to strengthen the brand in the growth phase. I have conducted marketing research that helped me find out how the brand is perceived its curren
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::2a89f6968142f4b40757436409e7e89e
http://www.nusl.cz/ntk/nusl-187541
http://www.nusl.cz/ntk/nusl-187541
Autor:
Cidlinský, Filip
The bachelor thesis deals with brand building of Hilti company in the Czech republic. The thesis is divided into three parts. The first part describes the Hilti company, it's history and it characterizes it's activities. The second part is focused on
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::fe174ccc0b3b5ec386106ecad42dff44
http://www.nusl.cz/ntk/nusl-206564
http://www.nusl.cz/ntk/nusl-206564
Autor:
KOŠTOVÁ, Monika
The aim of my Bachelor's thesis was analyze public perception of the brand on one side, and on the other was it evaluation of the brand selected by employees from Plzeňský Prazdroj, a.s. At the end of the suggested measures to improve brand percept
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::9cf11abab68dc0ed608777cc96734ed2
http://www.nusl.cz/ntk/nusl-175513
http://www.nusl.cz/ntk/nusl-175513
Autor:
Dušková, Lenka
The topic of the thesis is devided into three parts. In the first part I am describing marketing and brand theoretically and cosmetics market in general. In the second part I am analyzing the strategy of the Helena Rubinstein brand worldwide. Third p
Externí odkaz:
http://www.nusl.cz/ntk/nusl-76997
Autor:
Faráriková, Aneta
The topic of this diploma thesis is the strategy of the BeBe Dobré ráno brand on the czech market.
Externí odkaz:
http://www.nusl.cz/ntk/nusl-4559
Autor:
Veselý, Petr
The main objektive of this thesis is to analyze the market position of floorball brand Canadien and to suggest improvements for marketing conception of Charlies and Co. company (exclusive distributor of brand Canadien in the Czech Republic). The theo
Externí odkaz:
http://www.nusl.cz/ntk/nusl-4070
Autor:
Faráriková, Aneta
The topic of this diploma thesis is the strategy of the BeBe Dobré ráno brand on the czech market.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::a48ef2ea213d3c0618f7e10ec424762e
http://www.nusl.cz/ntk/nusl-4559
http://www.nusl.cz/ntk/nusl-4559