Quelles stratégies pour les musées sur internet ? Entre ' click and mortar ' et ' mortar and click '

Autor: Dominique Bourgeon-Renault, Laurence Graillot, Rémi Mencarelli, Jean-François Notebaert, Mathilde Pulh, Séverine Marteaux-Mencarelli

Publikováno v: Management & Avenir
Management & Avenir, INSEEC/Management Prospective Ed. 2011, pp.147-164
Management & Avenir, INSEEC/Management Prospective Ed. 2011, 4 (44), pp.147-164. ⟨10.3917/mav.044.0147⟩
Management & Avenir, INSEEC/Management Prospective Ed. 2011, 4 (44), pp.147-164. 〈10.3917/mav.044.0147〉

Many companies now use the Internet as part of a click & mortar strategy. This strategy is also used in the museum field, but its consequences have not been evaluated yet. A quantitative study carried out on a sample of 388 visitors, at the Bibracte

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::edeba42763f332a3dc7006a0919ca4d3
https://hal.archives-ouvertes.fr/hal-00662955