Zobrazeno 1 - 10
of 51
pro vyhledávání: '"stereotypic advertising"'
Autor:
Sjöholm, Johanna, Andersson, Tilda
Selling Feminism is a qualitative multimodal social-semiotic analysis that examines and maps how social-semiotic resources are used to materialize femvertising in Swedish marketing communication. The study also discusses what the use of the identifie
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-60334
Autor:
Sjöholm, Johanna, Andersson, Tilda
Selling Feminism is a qualitative multimodal social-semiotic analysis that examines and maps how social-semiotic resources are used to materialize femvertising in Swedish marketing communication. The study also discusses what the use of the identifie
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______259::9ea9d85c893abb978393c3ffd7e9e4d9
http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-60334
http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-60334
Autor:
Spasova, L.1 liubomira1975@abv.bg
Publikováno v:
Trakia Journal of Sciences. 2023 Supplement, Vol. 21, p274-286. 13p.
Autor:
Spasova, L.1 liubomira1975@abv.bg
Publikováno v:
Trakia Journal of Sciences. 2023 Supplement, Vol. 21, p287-297. 11p.
Autor:
L.Spasova
Publikováno v:
Trakia Journal of Sciences, Vol 21, Iss Suppl.1, Pp 274-286 (2023)
The objectives of this study are to determine which age groups demonstrate the greatest susceptibility to stereotypical advertising compared to non-stereotypical advertising, as well as to identify some causal relationships between the consumer's a
Externí odkaz:
https://doaj.org/article/e7f063a368e54838a2b25bceae373280
Autor:
Kreicbergs, Toms1 toms.kreicbergs@rtu.lv, Ščeulovs, Deniss1 deniss.sceulovs@rtu.lv
Publikováno v:
Trends: Economics & Management / Trendy: Ekonomiky a Managementu. 2023, Vol. 17 Issue 41, p21-35. 19p.
Publikováno v:
Journal of Promotion Management; Aug2023, Vol. 29 Issue 6, p791-823, 33p, 1 Diagram, 1 Chart, 7 Graphs
Autor:
Putrevu, Sanjay1
Publikováno v:
Journal of Advertising. Fall2004, Vol. 33 Issue 3, p51-62. 12p. 3 Charts.
Autor:
Wymer Jr., Walter W.1 wwymer@cnu.edu, Samu, Sridhar2
Publikováno v:
Journal of Marketing Management. Dec2002, Vol. 18 Issue 9-10, p971-989. 19p. 5 Charts.
Autor:
Debevec, Kathleen1, Iyer, Easwar2
Publikováno v:
Journal of Advertising. 1986, Vol. 15 Issue 4, p12-20. 9p.