Zobrazeno 1 - 10
of 303
pro vyhledávání: '"spotřební chování"'
Autor:
Matějovcová, Dominika
The diploma thesis deals with the topics of sustainable and slow fashion, specifically how the sustainability and ideas of slow fashion are reflected in thinking and consumer behavior associated with fashion in the Czech Republic. The theoretical par
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::b3a62d8f2f499b8cb41a59b809c81791
http://www.nusl.cz/ntk/nusl-506682
http://www.nusl.cz/ntk/nusl-506682
Autor:
Gerža, Karel
Title: Research of online shopping preferences in Charles University students actively engaged in sports under the influence of the covid-19 pandemic Objectives: The aim of the diploma thesis is to identify current preferences of students actively en
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::500899cc43a69a9a6b99474bda4c1809
http://www.nusl.cz/ntk/nusl-509478
http://www.nusl.cz/ntk/nusl-509478
Autor:
Rejchrtová, Karina
This bachelor thesis examines how customers perceive the position of second hand stores with their own brand on the Czech market. As this is a relatively new segment of shops, the work also largely focuses on how the second hand market originated and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::6574d49cd957329d548c0d7b5904772d
http://www.nusl.cz/ntk/nusl-507039
http://www.nusl.cz/ntk/nusl-507039
Autor:
Šustrová, Tereza
Title: Generation Z and sports brands Objectives: Main goal of the diploma thesis is to find out brand importance in decision-making process of generation Z living in capital city of Prague using group interviews. Methods: The qualitative method was
Externí odkaz:
http://www.nusl.cz/ntk/nusl-452017
Autor:
Horáková, Zuzana
The topic of the diploma thesis The role of advertising in the life of pensioners dedicates to czech pensioners and deals with an individual aspects of their relationship with advertising. The first part of the diploma thesis deals with the theoretic
Externí odkaz:
http://www.nusl.cz/ntk/nusl-448544
Autor:
Horáková, Zuzana
The topic of the diploma thesis The role of advertising in the life of pensioners dedicates to czech pensioners and deals with an individual aspects of their relationship with advertising. The first part of the diploma thesis deals with the theoretic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::a706979ac33874dcc5a85b73c9704886
http://www.nusl.cz/ntk/nusl-448544
http://www.nusl.cz/ntk/nusl-448544
Autor:
Krejcar, Vilém
This thesis examine the possible e ect of consumer behaviour, specifically gold sources distribution and e ectiveness in spending, on rank between DotA 2 players. Relevant literature from the past years was summarised and dataset containing more than
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::6d82d7ff21d658d7814cf546b6b80898
http://www.nusl.cz/ntk/nusl-451580
http://www.nusl.cz/ntk/nusl-451580
Autor:
SYMOVONYK, Nadiya
This bachelor thesis is focused on loyalty systems in food retail on Czech consumer market. At the times of data driven world, many food retailers implement loyalty systems as support of sales in order to increase their profit. Due to the high return
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::9e5db00c09a7c2a59057a52fa8b40eb9
http://www.nusl.cz/ntk/nusl-514515
http://www.nusl.cz/ntk/nusl-514515
Autor:
Matějka, Filip
Music, as a term that is currently linked to many different sectors. The work is mainly about its connection to possible use in the context of influencing consumer behaviour of customers. Theoretical knowledge shows that music has been researched in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::93a6115d3407d2c2f0f3189df06ef753
http://www.nusl.cz/ntk/nusl-405803
http://www.nusl.cz/ntk/nusl-405803
Autor:
Josefi, Pavlína
The main topic of the thesis is to analyze the current situation of the marketing mix for a selected company and to propose specific changes in this area. The proposed changes to the marketing mix respect factors influencing consumer behavior and cou
Externí odkaz:
http://www.nusl.cz/ntk/nusl-416887