Zobrazeno 1 - 10
of 172
pro vyhledávání: '"sport consumption"'
Publikováno v:
International Journal of Sports Marketing and Sponsorship, 2024, Vol. 25, Issue 4, pp. 705-731.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJSMS-06-2023-0131
Publikováno v:
International Journal of Sports Marketing and Sponsorship, 2022, Vol. 24, Issue 3, pp. 485-499.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJSMS-01-2022-0025
Publikováno v:
International Journal of Sports Marketing and Sponsorship, 2022, Vol. 23, Issue 4, pp. 727-747.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJSMS-03-2021-0078
Autor:
Lettieri, Emanuele, Orsenigo, Carlotta
Publikováno v:
Sport, Business and Management: An International Journal, 2020, Vol. 10, Issue 5, pp. 523-544.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/SBM-10-2019-0093
Autor:
Yim, Brian H., Byon, Kevin K.
Publikováno v:
International Journal of Sports Marketing and Sponsorship, 2020, Vol. 21, Issue 3, pp. 427-447.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJSMS-03-2019-0031
Publikováno v:
Frontiers in Psychology, Vol 13 (2022)
The purpose of this study was to conduct a comprehensive literature review and a meta-analysis on team identification, particularly its relation to two outcome variables: intention to attend games and intention to purchase licensed merchandise. Past
Externí odkaz:
https://doaj.org/article/b3be1c5ddb6e4a96b9ad44ea2482503c
Autor:
BALOGH Renátó, BÁCSNÉ BÁBA Éva
Publikováno v:
Annals of the University of Oradea: Economic Science, Vol 29, Iss 1, Pp 325-335 (2020)
Spectator sports have become an integral part of entertainment industry. Football matches attract masses at the specific venue and via television broadcasts, which has given professional football significant business potential in addition to the valu
Externí odkaz:
https://doaj.org/article/429f30b5952c4abfb2ab07ad8481fd72
Publikováno v:
Sportif Bakış: Spor ve Eğitim Bilimleri Dergisi / Sportive Sight: Journal of Sports and Education. 6(SI1):367-382
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=870512
Publikováno v:
Sportif Bakış Spor ve Eğitim Bilimleri Dergisi, Vol 6, Iss SI1, Pp 367-382 (2019)
The main purpose of this study was to develop a measurement tool that can measure sports consumption rates in accordance with Turkish culture. The data obtained from the study can be used as a source for future sports marketing and sports consumption
Externí odkaz:
https://doaj.org/article/4387b80782f3438f83aaf9ec709a75fc
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