Zobrazeno 1 - 10
of 27 399
pro vyhledávání: '"sponsored content"'
Publikováno v:
Nankai Business Review. 2024, Vol. 27 Issue 4, p153-163. 11p.
Autor:
Buvár, Ágnes1 buvar.agnes@ppk.elte.hu, Balogh, Eszter2, Dobai, Attila Marcelián1, Tessényi, Judit3
Publikováno v:
Journal of Interactive Advertising. 2024, Vol. 24 Issue 2, p143-155. 13p.
Autor:
Eisend, Martin1 (AUTHOR) eisend@europa-uni.de, van Reijmersdal, Eva A.2 (AUTHOR), Boerman, Sophie C.2 (AUTHOR), Tarrahi, Farid1 (AUTHOR)
Publikováno v:
Journal of Advertising. Jun2020, Vol. 49 Issue 3, p344-366. 23p. 3 Diagrams, 7 Charts.
Large Language Models (LLMs) raise concerns about lowering the cost of generating texts that could be used for unethical or illegal purposes, especially on social media. This paper investigates the promise of such models to help enforce legal require
Externí odkaz:
http://arxiv.org/abs/2403.15214
Regulatory bodies worldwide are intensifying their efforts to ensure transparency in influencer marketing on social media through instruments like the Unfair Commercial Practices Directive (UCPD) in the European Union, or Section 5 of the Federal Tra
Externí odkaz:
http://arxiv.org/abs/2306.05115
We propose an incentive mechanism for the sponsored content provider market in which the communication of users can be represented by a graph and the private information of the users is assumed to have a continuous distribution function. The content
Externí odkaz:
http://arxiv.org/abs/2303.14113
Autor:
Boerman, Sophie C.1 (AUTHOR) sophie.boerman@wur.nl, Van Reijmersdal, Eva A.2 (AUTHOR), Rozendaal, Esther3 (AUTHOR)
Publikováno v:
Journal of Marketing Communications. Sep2024, Vol. 30 Issue 6, p660-680. 21p.
Advertisements (ads) are an innate part of search engine business models. Advertisers are willing to pay search engines to promote their content to a prominent position in the search result page (SERP). This raises concerns about the search engine ma
Externí odkaz:
http://arxiv.org/abs/2207.04445
Autor:
Al-Abdallah, Ghaith1,2 (AUTHOR), Maaroof, Sarya1 (AUTHOR), Eid, Mohammad Al Haj3 (AUTHOR) mohdbadea@hotmail.com
Publikováno v:
Journal of Marketing Communications. Sep2024, p1-28. 28p. 2 Illustrations.
Autor:
Brambilla, Chiara1 (AUTHOR), Buratto, Alessandra1 (AUTHOR), Grosset, Luca1 (AUTHOR) luca.grosset@unipd.it
Publikováno v:
Journal of the Operational Research Society. Nov2024, Vol. 75 Issue 11, p2171-2184. 14p.