Zobrazeno 1 - 1
of 1
pro vyhledávání: '"spolupráce mezi výrobcem a maloobchodníkem"'
Cooperation and Competition in Manufacturer–Key Retailer Relationships: a Business Model Perspective
Publikováno v:
E+M Ekonomie a Management. 23:167-183
The study investigates relationships between manufacturers and their key retailers in the Polish durable consumer goods industry from the manufacturer’s perspective. The importance of this topic has been growing with such global phenomena in retail