Zobrazeno 1 - 9
of 9
pro vyhledávání: '"sotsiaalreklaam"'
Autor:
Velychko, Anna
http://www.ester.ee/record=b4751333*est
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1018::ac0e366b949054bf0bf3c821f43c7952
http://hdl.handle.net/10062/58516
http://hdl.handle.net/10062/58516
Autor:
Peet, Martin
Excessive alcohol consumption is a big problem in Estonian society. In order to alleviate the negative effects of alcohol consumption the National Institute for Health Development (TAI) has undertaken numerous social marketing efforts. The main purpo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1018::131db895ac8eb2071d47a4c5bdaad087
http://hdl.handle.net/10062/47252
http://hdl.handle.net/10062/47252
Autor:
Simson, Tõll
http://www.ester.ee/record=b4431187~S1*est
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1018::d68a415a3c8523c1c50b47d82e9b1b4d
http://hdl.handle.net/10062/44094
http://hdl.handle.net/10062/44094
Autor:
Pauklin, Birgit
The aim of this bachelor's thesis is to find out how Estonian mainstream media frames the messages of anti-alcohol social campaign "Palju Sina jood?" organized by the National Institute Of Health Development in 2009. The research covers 23 articles f
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1018::d2a879601292d2ba1ea11bdd0c16b2db
http://hdl.handle.net/10062/18136
http://hdl.handle.net/10062/18136
Autor:
Prints, Taavi
This bachelor's thesis is titled "Individual reception of the media texts based on the anti-alcohol social campaign "Palju sina jood?". The major aim of this thesis was to identify which messages the respondents were able to decode from nine differen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1018::b2736d3f8c1172266a906441e6a8bc5f
http://hdl.handle.net/10062/18138
http://hdl.handle.net/10062/18138
Autor:
Mesila, Helin
The aim of this Bachelor’s thesis was to study the effect of social marketing campaigns on consumers’ perception of firms. Also, consumers’ interpretation of companies’ social- oriented marketing activities were studied. The research is based
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1018::6b48a0acba15875a92a8a8ee82412666
http://hdl.handle.net/10062/15625
http://hdl.handle.net/10062/15625