Zobrazeno 1 - 10
of 602
pro vyhledávání: '"social media influencer"'
Autor:
Martínez-Falcó, Javier, Sánchez-García, Eduardo, Marco-Lajara, Bartolomé, Fuentes-Fernández, Rosana
Publikováno v:
British Food Journal, 2024, Vol. 126, Issue 12, pp. 4036-4054.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/BFJ-11-2023-0994
Publikováno v:
British Food Journal, 2024, Vol. 126, Issue 12, pp. 4055-4071.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/BFJ-12-2023-1146
Publikováno v:
Journal of Research in Interactive Marketing, 2023, Vol. 18, Issue 6, pp. 1034-1058.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JRIM-05-2023-0142
Autor:
Brigitte Naderer, Maria Wakolbinger, Sandra Haider, Mimi Tatlow-Golden, Magdalena Muc, Emma Boyland, Eva Winzer
Publikováno v:
BMC Public Health, Vol 24, Iss 1, Pp 1-10 (2024)
Abstract Digital marketing of unhealthy foods is linked to childhood obesity. This study evaluated nutrient quality and creative strategies of food cues on social media, focusing on child/youth influencers, to inform the ongoing digital media regulat
Externí odkaz:
https://doaj.org/article/c482d53f928947468de54d1883011f3e
Autor:
Haoyu Chen, Jifan Ren
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 19, Iss 3, Pp 2451-2475 (2024)
Persona, a special means of image management by social media influencers (SMIs), has become a trending phenomenon and it is expected to substantially affect SMIs’ persuasiveness and ad effect. This study aims to explore the impact of SMIs’ person
Externí odkaz:
https://doaj.org/article/35590f9e820b4905840f86629e64b9c9
Publikováno v:
Innovative Marketing, Vol 20, Iss 3, Pp 261-276 (2024)
The growing dominance of social media as a marketing platform underscores the importance of understanding how influencer credibility affects consumer behavior. Social media influencers, through effective personal branding and content creation, form s
Externí odkaz:
https://doaj.org/article/fa4b68e44fcd453fbf0908334ce9e64b
Autor:
Iuliana Obreja, Adriana Manolica
Publikováno v:
Ovidius University Annals: Economic Sciences Series, Vol XXIV, Iss 1, Pp 476-482 (2024)
As the literary landscape of the 21st century has changed its marketing approach over the years, the bookstagram phenomenon has implemented the most effective means of promotion, namely influencers. Therefore, bookstagrammers are powerful pillars i
Externí odkaz:
https://doaj.org/article/ed6326d29b004e04839e3a8aa4e77ba9
Autor:
Iuliana OBREJA, Adriana MANOLICĂ
Publikováno v:
Annals of the University of Oradea: Economic Science, Vol 33, Iss 1, Pp 578-586 (2024)
n the ever-evolving world of digital technologies, bookstagram is taking over the literature landscape, with the phenomenon of digital book lovers sparking a variety of research. Thus, the online space created specifically for readers around the worl
Externí odkaz:
https://doaj.org/article/97979d83e0f64658a7a9aa10eb302c9b
Publikováno v:
Future Business Journal, Vol 10, Iss 1, Pp 1-17 (2024)
Abstract The rapid development of live streaming has given rise to live-streaming shopping, a novel channel of online shopping that has gained considerable market value. While previous studies have explored various factors influencing consumers' inte
Externí odkaz:
https://doaj.org/article/3058c742857b4f49aa162cce4ed0a31a
Publikováno v:
Marketing i Menedžment Innovacij, Vol 15, Iss 2, Pp 1-139 (2024)
This study aims to develop and validate a scale measuring consumers' attitudes towards social media influencers (SMIs). In this sense, the study population consisted of social media users who followed at least one social media influencer. The survey
Externí odkaz:
https://doaj.org/article/ed12529bf6fb4b44a47cb1b79945253d