Výsledky vyhledávání - "social media engagement"

Akademický článek

Effect of Social Selling on Salespersons’ Performance: Evidence from B2B Salespersons in an Emerging Country Context

Autor: Vivian Dike, Ireneus Nwaizugbo, Obinna Ojiaku

Publikováno v: International Journal of Management, Accounting and Economics, Vol 11, Iss 9, Pp 1268-1284 (2024)

The rise in the use of social media for businesses and sales has made it a valuable tool for customer acquisition, retention, and relationship management. However, the diversity it is used and extent to which its function improves performance remains

Externí odkaz: https://doaj.org/article/6152882d05124017ab548a2287420350

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Akademický článek

The Influence of Consumer Motivation on Engagement with Sports Club Social Media: An Intrinsic and Extrinsic Analysis

Autor: Trkulja Željka Marčinko, Primorac Dinko, Martinčević Ivana

Publikováno v: Business Systems Research, Vol 15, Iss 1, Pp 91-109 (2024)

Understanding the motivations behind consumer engagement on sports club social media can help clubs and marketers tailor their strategies to better connect with fans, fostering deeper loyalty and more meaningful interactions. By identifying what driv

Externí odkaz: https://doaj.org/article/f42f33e9d55d4e8aa3212f5cadfc55b4

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Akademický článek

Tips from Sir Cluckerton: Effective and Fun Social Media with a Library Mascot

Autor: Boswell, Allison, Pitts, Laura

Publikováno v: Marketing Libraries Journal, Vol 8, Iss 1, Pp 89-123 (2024)

In 2021, the Houston Cole Library (HCL) at Jacksonville State University (Jacksonville, AL) added a mascot to enhance social media posts, and the result has been successful. HCL’s simple low-cost mascot has consistently stimulated positive interact

Externí odkaz: https://doaj.org/article/8728aa9c526a4c92b04f7c67d79012c0

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