Zobrazeno 1 - 10 of 28 746 pro vyhledávání: '"social media engagement"'
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Akademický článek
Advertising Meat Alternatives: The Interactive Effect of Regulatory Mode and Positive Emotion on Social Media Engagement.
Autor: Septianto, Felix1 (AUTHOR) f.septianto@uq.edu.au, Mathmann, Frank2 (AUTHOR)
Publikováno v: Journal of Advertising. Jun/Jul2024, Vol. 53 Issue 3, p416-433. 18p.
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4
Akademický článek
A Meta-Analysis of the Effects of Brands' Owned Social Media on Social Media Engagement and Sales.
Autor: Liadeli, Georgia (AUTHOR) g.liadeli@vu.nl, Sotgiu, Francesca (AUTHOR), Verlegh, Peeter W.J. (AUTHOR)
Publikováno v: Journal of Marketing. May2023, Vol. 87 Issue 3, p406-427. 22p. 1 Diagram, 6 Charts, 2 Graphs.
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5
Akademický článek
Adaptation and Validation of Online Consumer Behavior, Acceptance and use of Tech, and Social Media Engagement Scales to Arabic: The case of Yemen.
Autor: MURSHED, Nasr Abdulaziz1 Dr.NasrAbdulaziz@gmail.com, UĞURLU, Erginbay2 erginbayugurlu@aydin.edu.tr
Publikováno v: Journal of Business Research-Turk / Isletme Arastirmalari Dergisi. 2024, Vol. 16 Issue 1, p187-205. 19p.
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6
Report
Evaluating the effect of viral news on social media engagement
Autor: Sangiorgio, Emanuele, Di Marco, Niccolò, Etta, Gabriele, Cinelli, Matteo, Cerqueti, Roy, Quattrociocchi, Walter
This study examines Facebook and YouTube content from over a thousand news outlets in four European languages from 2018 to 2023, using a Bayesian structural time-series model to evaluate the impact of viral posts. Our results show that most viral eve
Externí odkaz: http://arxiv.org/abs/2407.13549
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7
Report
Transformative Influence of LLM and AI Tools in Student Social Media Engagement: Analyzing Personalization, Communication Efficiency, and Collaborative Learning
Autor: Bashiri, Masoud, Kowsari, Kamran
The advent of Large Language Models (LLMs) and Artificial Intelligence (AI) tools has revolutionized various facets of our lives, particularly in the realm of social media. For students, these advancements have unlocked unprecedented opportunities fo
Externí odkaz: http://arxiv.org/abs/2407.15012
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8
Akademický článek
Mapping the Field of Social Media Engagement: A Literature Review Using Bibliometric Analysis.
Autor: Kaur, Avneet1 (AUTHOR) kauravneet483@gmail.com, Khandai, Sujata1 (AUTHOR) sujata.khandai@gmail.com, Mathew, Jones2 (AUTHOR) jonesmathewphd@gmail.com
Publikováno v: FIIB Business Review. Dec2023, Vol. 12 Issue 4, p368-385. 18p.
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9
Akademický článek
Online communication styles of narcissistic content and low versus high social media engagement: evidence from Instagram.
Autor: Gross, Jana1 (AUTHOR) jana.gross@kedgebs.com, Lunardo, Renaud1 (AUTHOR)
Publikováno v: Marketing Letters. Dec2024, Vol. 35 Issue 4, p547-560. 14p.
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10
Akademický článek
KNOW YOUR FIRM: MANAGING SOCIAL MEDIA ENGAGEMENT TO IMPROVE FIRM SALES PERFORMANCE.
Autor: Ren, Fei1 fren@gsm.pku.edu.cn, Tan, Yong2 ytan@uw.edu, Wan, Fei3 wanfei0304@shisu.edu.cn
Publikováno v: MIS Quarterly. Mar2023, Vol. 47 Issue 1, p227-261. 35p. 15 Charts, 2 Graphs.
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