Zobrazeno 1 - 10
of 1 568
pro vyhledávání: '"social media analytics"'
Autor:
Yousafzai, Samia Nawaz, Shahbaz, Hooria, Ali, Armughan, Qamar, Amreen, Nasir, Inzamam Mashood, Tehsin, Sara, Damaševičius, Robertas
Publikováno v:
International Journal of Intelligent Computing and Cybernetics, 2024, Vol. 17, Issue 4, pp. 737-758.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJICC-04-2024-0184
Publikováno v:
Journal of Asia Business Studies, 2024, Vol. 18, Issue 4, pp. 911-929.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JABS-01-2023-0040
Autor:
Vasily KASHKIN, Yuriy ANDROSIK
Publikováno v:
Business Excellence and Management, Vol 14, Iss 1, Pp 61-71 (2024)
Social media analytics is the backbone of successful marketing. It allows you to accurately find and understand the target audience of the company. However, this requires analyzing a huge amount of publicly available data. This is where software tool
Externí odkaz:
https://doaj.org/article/00950100cd014fc789958a46b9a0f3eb
Publikováno v:
Discover Sustainability, Vol 5, Iss 1, Pp 1-13 (2024)
Abstract This study proposes the integration of specific social media analytics (SMA) metrics into existing U.S. wildfire management systems to enhance their ability to accurately predict, monitor, and respond to wildfires in a timely manner. In addi
Externí odkaz:
https://doaj.org/article/47a74be24d1744c08d65a49fe1cdd69e
Autor:
Shadrack Stephen Madila
Publikováno v:
Journal of Information Systems and Informatics, Vol 6, Iss 1, Pp 220-227 (2024)
The tourism sector is among the most profitable sectors with a high contribution to the world economy. The majority of tourism organisations are operated as small and medium-sized enterprises (SMEs). These tourism SMEs adopted the use of ICT in their
Externí odkaz:
https://doaj.org/article/993c410acbfb4651bb329667a9507975
Publikováno v:
Marketing i Menedžment Innovacij, Vol 15, Iss 1, Pp 1-130 (2024)
This paper analyses the digitalization of museum marketing as an innovative tool for customer evaluation. The content analysis of digital tools created by the most visited museums in the world on social networks such as Facebook, Twitter and Instagra
Externí odkaz:
https://doaj.org/article/b4c6cafd3e134fbfaa12104ed07ec801
Autor:
Dimitrios Vagianos
Publikováno v:
Scientific Journal of the Military University of Land Forces, Vol 211, Iss 1, Pp 97-121 (2024)
The paper illustrates how social media marketing and analytics can assist businesses in achieving branding objectives by increasing their social media impact through advertising, getting social, using appropriate keywords, and creating effective and
Externí odkaz:
https://doaj.org/article/a50dacada9e740a0a34fb75e5a069c6b
Publikováno v:
MethodsX, Vol 13, Iss , Pp 102868- (2024)
Using the recent advances in data analytics, Companies can leverage sentiment analysis to identify trends and areas for improvement of their market strategy and operation planning. This analysis allows them to understand the sentiments expressed by c
Externí odkaz:
https://doaj.org/article/5f986c7c4a69468fb1e40c8f552ea56e
Publikováno v:
International Journal of Contemporary Hospitality Management, 2023, Vol. 36, Issue 3, pp. 790-811.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJCHM-05-2022-0594