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Autor:
Šedivá, Zuzana
This thesis deals with marketing communication. The first part of the work is focused on the theoretical and general concept of marketing, communication mix and marketing communication on social networks. In the second part of thesis is realized a su
Externí odkaz:
http://www.nusl.cz/ntk/nusl-442995
Autor:
Lunda, Radek
This diploma thesis deals with a suitable proposal for a combination of promotional tools on social network sites Facebook and Instagram. In particular, the Reach, Views, and Followers variables will be tracked. In the theoretical part, the basic kno
Externí odkaz:
http://www.nusl.cz/ntk/nusl-399657
Autor:
Soukupová, Patricie
The topic of this bachelor thesis is "Celebritization of Czech Youtubers and bloggers as a part of marketing of Czech food companies" and tries to define four research questions (one main question and three secondary questions) using qualitative rese
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::7fd3ed4a88da72a09741380014d63957
http://www.nusl.cz/ntk/nusl-412462
http://www.nusl.cz/ntk/nusl-412462