Zobrazeno 1 - 2
of 2
pro vyhledávání: '"shock advertisement"'
The purpose of this study is to address and understand how shock advertising can be used for the social marketing of non-profit organisations in Sweden. To better understand shock advertising in the Swedish context a case study of a campaign publishe
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-478750
Autor:
Johansson, Andreas, Lindmark, Erik
To break through the clutter of advertisements, some advertisers uses sexual appeal as a technique to increase visibility and sales. The purpose of this study is to examine, from a Swedish and South Korean perspective, how the attitude towards sexual
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-105203