Zobrazeno 1 - 9
of 9
pro vyhledávání: '"seyed Mehdi Mirmehdi"'
Publikováno v:
International Journal of Digital Content Management, Vol 5, Iss 9, Pp 139-162 (2024)
Purpose: The growth of Smartphone applications has led to the development and transformation of business sector. The present work aimed to assess factors influencing the intention to use shopping applications.Method: A structural model was formulated
Externí odkaz:
https://doaj.org/article/e163a20ab31f494da93a2eaf24bbc23d
Publikováno v:
Journal of Information Technology Management, Vol 15, Iss 2, Pp 138-163 (2023)
This research aims to evaluate the effect of consumer traits, service quality, perception-based factors, customer satisfaction, and e-trust on electronic brand love and e-loyalty. In this study, a cross-sectional survey is conducted based on the ques
Externí odkaz:
https://doaj.org/article/1a58a3132f7f44a3bc1e343edcba46ae
Publikováno v:
Iranian Journal of Information Processing & Management, Vol 38, Iss 1, Pp 105-145 (2022)
This study examines (i) the role of social media functionalities in building trust (ii) and trust’s role in achieving co-production of the value proposition. This research confirms the positive impact of social media functionality on developing tru
Externí odkaz:
https://doaj.org/article/4ec5c54187454afaa184e175f3e75ff7
Autor:
Seyed Mehdi Mirmehdi
Publikováno v:
International Journal of E-Business Research. 19:1-16
Customer equity, which is one of the key factors in modern marketing, has been recognized as an influential factor in customer loyalty and their behavioral intention. To better understand and manage customers' or users' behavioral intentions, it is n
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b980ac02aa6f68af8a827b94d45bd709
https://doi.org/10.4018/ijebr.323211
https://doi.org/10.4018/ijebr.323211
Autor:
seyed mehdi mirmehdi, Danial Molaei
Publikováno v:
Roshd -e- Fanavari. 18:9-20
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2b178e38cb740ba0ecacb2e90e21545a
https://doi.org/10.52547/jstpi.21016.18.71.9
https://doi.org/10.52547/jstpi.21016.18.71.9
Publikováno v:
Journal of Islamic Marketing. 14:250-272
Purpose Green brands are those brands that obtain attributes and benefits related to the reduction of the brands’ environmental impact. Green brand love is a very important issue for marketing managers. One of the main reasons for this degree of im
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0c28bef9bb84fa9dac00c1aa8b737cb6
https://doi.org/10.1108/jima-08-2019-0169
https://doi.org/10.1108/jima-08-2019-0169
Publikováno v:
International Journal of Services, Economics and Management. 1:1
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4a9700648832ceb352cbccb62450729f
https://doi.org/10.1504/ijsem.2022.10054157
https://doi.org/10.1504/ijsem.2022.10054157
Autor:
Seyed Mehdi Mirmehdi
Publikováno v:
International Journal of Electronic Customer Relationship Management. 13:81
The rapid growth of branded apps have created a substantial interest among marketers. Consumer experience with branded apps is a valuable asset for engaging and intention to use. There is a few researches in literature about experience with branded a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7ab5ce468aa9a5793b15dc22f94ed364
https://doi.org/10.1504/ijecrm.2021.115610
https://doi.org/10.1504/ijecrm.2021.115610
Publikováno v:
Procedia - Social and Behavioral Sciences. :664-668
Corporate Social Responsibility (CSR) generally means company's obligation to contribute to the well being of society. CSR refers to operating a business in a manner that meets or exceeds the ethical, legal, commercial and public expectations that so
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3aacbf60a305645c96f00e2f4cd89bfa