Zobrazeno 1 - 10
of 55
pro vyhledávání: '"service ethnocentrism"'
Publikováno v:
Journal of Services Research. Oct2011, Vol. 11 Issue 2, p7-29. 23p. 2 Diagrams, 3 Charts.
Autor:
Thelen, ShawnT.1 (AUTHOR) mktstt@hofstra.edu, Thelen, TanyaK.2 (AUTHOR), Magnini, VincentP.3 (AUTHOR), Honeycutt, EarlD.4 (AUTHOR)
Publikováno v:
Services Marketing Quarterly. 2009, Vol. 30 Issue 1, p1-17. 17p. 1 Diagram, 1 Chart.
Autor:
Tamer H. Elsharnouby, Amro A. Maher
Publikováno v:
Marketing at the Confluence between Entertainment and Analytics ISBN: 9783319473307
The service marketing literature has recognized the importance of studying cross-cultural service encounters in which the service provider and the customer are from different cultures (Baker et al. 2008; Sharma et al. 2014; Maher and Sobh 2014). More
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::afe4be6605442f4c7a1d85761c90de9a
https://doi.org/10.1007/978-3-319-47331-4_122
https://doi.org/10.1007/978-3-319-47331-4_122
Publikováno v:
Services Marketing Quarterly. 30:1-17
This study employed a series of in-depth interviews, supplemented by a literature review, to identify six elements that frame the offshore service ethnocentrism construct: security concerns, home country bias, animosity towards firms that offshore, e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::39385cf439a1d31098bef87e537053e4
https://doi.org/10.1080/15332960802467565
https://doi.org/10.1080/15332960802467565
Kniha
Tento výsledek nelze pro nepřihlášené uživatele zobrazit.
K zobrazení výsledku je třeba se přihlásit.
K zobrazení výsledku je třeba se přihlásit.
Publikováno v:
Journal of Open Innovation: Technology, Market and Complexity, Vol 6, Iss 164, p 164 (2020)
Numerous studies have identified that ethnocentric consumers prefer buying products produced nationally rather than products from overseas. Nevertheless, this study has been focused on big economies, that’s why its application in developing countri
Externí odkaz:
https://doaj.org/article/f7c83d2a2c534930afd8e9d01ed43053
Publikováno v:
Journal of Open Innovation: Technology, Market and Complexity, Vol 6, Iss 164, p 164 (2020)
Journal of Open Innovation: Technology, Market, and Complexity
Volume 6
Issue 4
Journal of Open Innovation: Technology, Market, and Complexity
Volume 6
Issue 4
Numerous studies have identified that ethnocentric consumers prefer buying products produced nationally rather than products from overseas. Nevertheless, this study has been focused on big economies, that&rsquo
s why its application in developin
s why its application in developin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::934464dc827954173e7babab0abb5830
https://hdl.handle.net/10419/241550
https://hdl.handle.net/10419/241550
Akademický článek
Tento výsledek nelze pro nepřihlášené uživatele zobrazit.
K zobrazení výsledku je třeba se přihlásit.
K zobrazení výsledku je třeba se přihlásit.
Publikováno v:
AMA Summer Academic Conference Proceedings; 2007, Vol. 18, p124-125, 2p
Autor:
Ito, Ryoji1, Gehrt, Kenneth C.2
Publikováno v:
Journal of Business & Behavioral Sciences. Spring2020, Vol. 32 Issue 1, p43-62. 20p.