Zobrazeno 1 - 10
of 844
pro vyhledávání: '"self - congruity"'
Autor:
Hüseyin Ekizler, Deniz Müezzinoğlu
Publikováno v:
Trends in Business and Economics, Vol 38, Iss 4, Pp 226-237 (2024)
Bu çalışmanın amacı, etnosentrik olmasına rağmen yabancı dijital platformları tercih eden ve zenosentrik olmasına rağmen yerel dijital platformları tercih eden tüketicilerin yaşadığı bilişsel uyumsuzluk etkisini tersine çevirebilec
Externí odkaz:
https://doaj.org/article/111e78a10abd493f9ffec051084d8c87
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2024, Vol. 36, Issue 9, pp. 2177-2196.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-02-2023-0149
Publikováno v:
Journal of Hospitality and Tourism Technology, 2024, Vol. 15, Issue 4, pp. 551-573.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JHTT-05-2023-0128
Publikováno v:
Jurnal Administrasi Bisnis, Vol 13, Iss 2, Pp 25-38 (2024)
This research is proposed to determine the influence of self-congruity from actual, ideal and social self-congruity aspects on brand trust mediated by brand experience. The survey was conducted on individuals in Indonesia who use one of the smartphon
Externí odkaz:
https://doaj.org/article/f2d31721f491489aa7ea29613c870584
Publikováno v:
Media Ekonomi dan Manajemen, Vol 39, Iss 2, Pp 199-214 (2024)
The impetus for this research is Generation Z's lack of understanding of social media marketing and brand image in relation to buying local products, because local brands are generally less successful. Self-congruence is new to assess consumer alignm
Externí odkaz:
https://doaj.org/article/86cbed1015fa4951837a7f2bf0aaff88
Autor:
Long, Yingqi, Chan, Chung-Shing
Publikováno v:
International Journal of Tourism Cities, 2024, Vol. 10, Issue 2, pp. 528-544.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJTC-05-2023-0100
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2023, Vol. 36, Issue 4, pp. 993-1023.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-07-2022-0559
Autor:
Karatepe, Osman M., Rezapouraghdam, Hamed, Hassannia, Raheleh, Kim, Taegoo Terry, Enea, Constanța
Publikováno v:
Tourism Review, 2023, Vol. 79, Issue 3, pp. 568-584.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/TR-01-2023-0025
Publikováno v:
Journal of Product & Brand Management, 2023, Vol. 33, Issue 2, pp. 207-219.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-04-2023-4445
Autor:
Nik Hashim, Nik Mohd Hazrul, Khalid, Nor Rahimy, Mokhtaruddin, Suraya Akmar, Al Mamun, Abdullah, Razzaque, Mohammed Abdur
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal, 2023, Vol. 28, Issue 2, pp. 379-401.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JFMM-10-2022-0209