Výsledky vyhledávání - "self

Akademický článek

Pengaruh Self-Congruity Pengguna Smartphone terhadap Brand Trust melalui Brand Experience sebagai mediator

Autor: Ibtihajar Mangputri Al Ihsan, Kurniawati Chrisjatmiko

Publikováno v: Jurnal Administrasi Bisnis, Vol 13, Iss 2, Pp 25-38 (2024)

This research is proposed to determine the influence of self-congruity from actual, ideal and social self-congruity aspects on brand trust mediated by brand experience. The survey was conducted on individuals in Indonesia who use one of the smartphon

Externí odkaz: https://doaj.org/article/f2d31721f491489aa7ea29613c870584

Zobrazit plný text záznamu

Akademický článek

The impacts of self-congruity and positive emotional experience on positive e-WOM with customer satisfaction as a mediator: study on 4-star hotel consumers in Malang City.

Autor: Fitriyah, Nadya Lailatul¹, Sunaryo², Hussein, Ananda Sabil³

Publikováno v: International Journal of Research in Business & Social Science. Dec2023, Vol. 12 Issue 9, p83-90. 8p.

Zobrazit plný text záznamu

Akademický článek

CUSTOMER SELF-CONGRUITY AND BRAND IMAGE ON PURCHASE DECISION: THE ROLE OF GENDER AND AGE AS CONTROL VARIABLES

Autor: Endy Gunanto Marsasi, Mohamad Rizan, Sarah Barqiah, Yenni Kurnia Gusti

Publikováno v: Media Ekonomi dan Manajemen, Vol 39, Iss 2, Pp 199-214 (2024)

The impetus for this research is Generation Z's lack of understanding of social media marketing and brand image in relation to buying local products, because local brands are generally less successful. Self-congruence is new to assess consumer alignm

Externí odkaz: https://doaj.org/article/86cbed1015fa4951837a7f2bf0aaff88

Zobrazit plný text záznamu

Akademický článek

Tento výsledek nelze pro nepřihlášené uživatele zobrazit.
K zobrazení výsledku je třeba se přihlásit.

Akademický článek

Do destination personality and self-congruity matter for the pro-environmental behavioral intention? Nature-based pro-environmental behavior

Autor: Long, Yingqi, Chan, Chung-Shing

Publikováno v: International Journal of Tourism Cities, 2024, Vol. 10, Issue 2, pp. 528-544.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/IJTC-05-2023-0100

Zobrazit plný text záznamu

Akademický článek

Sustainability and socially responsible food consumption: an empirical investigation based on self-awareness and self-congruity theories

Autor: Rasool, Shahid, Cerchione, Roberto, Centobelli, Piera, Oropallo, Eugenio, Salo, Jari

Publikováno v: Asia Pacific Journal of Marketing and Logistics, 2023, Vol. 36, Issue 4, pp. 993-1023.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/APJML-07-2022-0559

Zobrazit plný text záznamu

Akademický článek

IMPACT OF SELF-CONGRUITY AND DESTINATION IMAGE ON TOURIST LOYALTY: EVIDENCE FROM RECREATION FARM TOURISM.

Autor: Nguyen Quang Vinh¹ quangvinh191081@ulsa.edu.vn

Publikováno v: International Journal of Professional Business Review (JPBReview). 2023, Vol. 8 Issue 4, p1-16. 16p.

Zobrazit plný text záznamu

Akademický článek

The Role of Green Self-Identity and Self-Congruity in Sustainable Food Consumption Behaviour.

Autor: Gravelines, Žaneta¹ zaneta.gravelines@ktu.lt, Banytė, Jūratė¹ jurate.banyte@ktu.lt, Dovalienė, Aistė¹ aiste.dovaliene@ktu.lt, Gadeikienė, Agnė¹ agne.gadeikiene@ktu.lt

Publikováno v: Organizations & Markets in Emerging Economies. 2022, Vol. 13 Issue 2, p336-356. 21p.

Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání