Zobrazeno 1 - 10
of 1 263
pro vyhledávání: '"search advertising"'
Autor:
FANG, ERIC (ER)1,2,3 erfang@illinois.edu, XIAOLING LI4 lixiaoling@znufe.edu.cn, MINXUE HUANG5 huangminxue@whu.edu.cn, PALMATIER, ROBERT W.6,7 palmatrw@uw.edu
Publikováno v:
Journal of Marketing Research (JMR). Jun2015, Vol. 52 Issue 3, p407-422. 16p.
Publikováno v:
AMA Summer Academic Conference Proceedings. 2020, Vol. 31, p1031-1034. 4p.
Autor:
DINNER, ISAAC M.1 isaac_dinner@unc.edu, VAN HEERDE, HARALD J.2,3 heerde@massey.ac.nz, NESLIN, SCOTT A.4 scott.neslin@dartmouth.edu
Publikováno v:
Journal of Marketing Research (JMR). Oct2014, Vol. 51 Issue 5, p527-545. 19p. 1 Diagram, 8 Charts, 3 Graphs.
Autor:
Sahni, Navdeep S.1 navdeep.sahni@stanford.edu, Zhang, Charles1 cyzhang@stanford.edu
Publikováno v:
Working Papers (Faculty) - Stanford Graduate School of Business. Sep2019, p1-75. 75p.
Publikováno v:
Industrial Management & Data Systems, 2024, Vol. 124, Issue 7, pp. 2414-2439.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IMDS-07-2023-0515
Publikováno v:
AMA Summer Academic Conference Proceedings. 2020, Vol. 31, p1059-1061. 3p.
Autor:
Du, Xiaomeng1 fancia814@pku.edu.cn, Su, Meng1 sumeng@gsm.pku.edu.cn, Zhang, Xiaoquan (Michael)2 zhangxiaoquan@gmail.com, Zheng, Xiaona3 xzheng@gsm.pku.edu.cn
Publikováno v:
Information Systems Research. Dec2018, Vol. 29 Issue 4, p711-722. 12p.
Autor:
Jeziorski, Przemysław1 przemekj@berkeley.edu, Moorthy, Sridhar2 moorthy@rotman.utoronto.ca
Publikováno v:
Management Science. Mar2018, Vol. 64 Issue 3, p1365-1383. 20p.
Autor:
Shuai Yang1 shuai.yang@dhu.edu.cn, Yiping Song2 ypsong@fudan.edu.cn, Pancras, Joseph3 jpancras@business.uconn.edu
Publikováno v:
Journal of Electronic Commerce Research. 2017, Vol. 18 Issue 1, p32-51. 20p. 2 Diagrams, 11 Charts, 3 Graphs.
Publikováno v:
Information Systems Research. Dec2017, Vol. 28 Issue 4, p711-722. 12p.