Zobrazeno 1 - 10
of 16 974
pro vyhledávání: '"search advertising"'
Autor:
Davidson, Alexander1 (AUTHOR) alexdavidson@wayne.edu
Publikováno v:
Journal of Advertising. Aug2024, p1-17. 17p. 3 Illustrations.
Current keyword decision-making in sponsored search advertising relies on large, static datasets, limiting the ability to automatically set up keywords and adapt to real-time KPI metrics and product updates that are essential for effective advertisin
Externí odkaz:
http://arxiv.org/abs/2412.03577
Publikováno v:
Industrial Management & Data Systems, 2024, Vol. 124, Issue 7, pp. 2414-2439.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IMDS-07-2023-0515
This paper explores the integration of strategic optimization methods in search advertising, focusing on ad ranking and bidding mechanisms within E-commerce platforms. By employing a combination of reinforcement learning and evolutionary strategies,
Externí odkaz:
http://arxiv.org/abs/2405.13381
Autor:
Huang, Qing1 (AUTHOR), Shao, Bingjia1 (AUTHOR), Li, Xiaoling1 (AUTHOR), He, Tao2 (AUTHOR), Liu, Juanyi3 (AUTHOR), Li, Xinjian4 (AUTHOR) 183600453@qq.com
Publikováno v:
Journal of Advertising. Jan-Mar2023, Vol. 52 Issue 1, p115-132. 18p. 1 Diagram, 3 Charts, 3 Graphs.
Akademický článek
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Autor:
Yang, Zhi1 (AUTHOR), Wu, Yueyan1 (AUTHOR), Lu, Chongyu2 (AUTHOR), Tu, Yangjun1 (AUTHOR) tuyangjun@163.com
Publikováno v:
Journal of Marketing Management. Nov2020, Vol. 36 Issue 15/16, p1481-1504. 24p. 2 Diagrams, 4 Charts, 1 Graph.
Are consumers averse to sponsored messages? The role of search advertising in information discovery.
Autor:
Sahni, Navdeep S.1 (AUTHOR) navdeep.sahni@stanford.edu, Zhang, Charles1 (AUTHOR)
Publikováno v:
Quantitative Marketing & Economics. Mar2024, Vol. 22 Issue 1, p63-114. 52p.
Autor:
FANG, ERIC (ER)1,2,3 erfang@illinois.edu, XIAOLING LI4 lixiaoling@znufe.edu.cn, MINXUE HUANG5 huangminxue@whu.edu.cn, PALMATIER, ROBERT W.6,7 palmatrw@uw.edu
Publikováno v:
Journal of Marketing Research (JMR). Jun2015, Vol. 52 Issue 3, p407-422. 16p.
Autor:
DINNER, ISAAC M.1 isaac_dinner@unc.edu, VAN HEERDE, HARALD J.2,3 heerde@massey.ac.nz, NESLIN, SCOTT A.4 scott.neslin@dartmouth.edu
Publikováno v:
Journal of Marketing Research (JMR). Oct2014, Vol. 51 Issue 5, p527-545. 19p. 1 Diagram, 8 Charts, 3 Graphs.