The catbird seat of the sales force: How sales force integration leads to new product success

Autor: Sabine Kuester, Andreas Hildesheim, Christian Homburg

Publikováno v: Homburg, C, Kuester, S & Andreas, H 2017, ' The catbird seat of the sales force: How sales force integration leads to new product success ', International Journal of Research in Marketing, vol. 34, no. 2, pp. 462-479 . https://doi.org/10.1016/j.ijresmar.2016.08.008

Spanning the boundary between the organization and external market participants, the sales force is in an advantaged position to garner unique market insights. At the same time the sales force has a pivotal role in bringing new products to the market

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c111ed730ec2bc8aa681ceb44a23dbde
https://doi.org/10.1016/j.ijresmar.2016.08.008