Zobrazeno 1 - 10
of 13
pro vyhledávání: '"rhetoric of advertising"'
Autor:
Gabrėnaitė, Eglė
Publikováno v:
Respectus Philologicus. (28(33)A):1-9
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=459242
Autor:
Skirmantė Biržietienė, Eglė Gabrėnaitė
Publikováno v:
Respectus Philologicus, Iss 26 (31), Pp 190-202 (2014)
Advertising may be examined as a particular form of rhetoric the aims of which are the same as of rhetoric, namely to affect mind, will, feelings, and to persuade. The theory of rhetoric, the main object of which is discourse not only in narrow meani
Externí odkaz:
https://doaj.org/article/5d5d44c43f854cdab3cce14bbef53956
Publikováno v:
Respectus Philologicus. (26 (31)):190-202
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=292949
Autor:
Kováčik, Daniel
Publikováno v:
Otázky žurnalistiky / Questions of Journalism. 52(3-4):94-105
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=121830
Autor:
Eglė Gabrėnaitė
Publikováno v:
Respectus Philologicus, Vol 28, Iss 33A (2015)
The emotional appeal dominates in the persuasive discourse; usually, it is the rhetorical argumentation, the efficiency of which is closely related to the addressee value priorities. In order to achieve the advertising targets not only the newly disc
Externí odkaz:
https://doaj.org/article/c1e30b1427d3445fbc2664d1c20cf6da
Autor:
Eglė Gabrėnaitė, Skirmantė Biržietienė
Publikováno v:
Respectus Philologicus, Iss 26 (31), Pp 190-202 (2014)
Respectus Philologicus, Vol 26, Iss 31 (2014)
Respectus Philologicus, Vol 26, Iss 31 (2014)
Advertising may be examined as a particular form of rhetoric the aims of which are the same as of rhetoric, namely to affect mind, will, feelings, and to persuade. The theory of rhetoric, the main object of which is discourse not only in narrow meani
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::905f399ac1e5ec0cf95ecda89bb30613
https://doi.org/10.15388/respectus.2014.26.31.15
https://doi.org/10.15388/respectus.2014.26.31.15
Autor:
Puljić, Gabrijela
In this paper we analyzed political posters in parliamentary elections in Croatia from 2007 to 2015. Methods we used are on the trail of the previous works in the field of the visual rhetoric and argumentation. We interpreted the posters in their cul
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::9936d20c735232bfe96c034b7344efef
https://www.bib.irb.hr/1122330
https://www.bib.irb.hr/1122330
Autor:
Gabrėnaitė, Eglė
Publikováno v:
Respectus philologicus, Vilnius : Vilniaus universiteto leidykla, 2015, Nr. 28 (33) A, p. 81-89
Respectus philologicus 2015, Nr. 28 (33)A, 1 pdf (9 psl.).
Respectus philologicus 2015, Nr. 28 (33)A, 1 pdf (9 psl.).
Paveikiuosiuose diskursuose vyrauja emocinės apeliacijos, dažniausiai – retorinė argumentacija, kurios efektyvumas glaudžiai susijęs su adresato vertybiniais prioritetais. Siekdama savo tikslų, reklama pasitelkia ne tik naujai atrastas, bet i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::cb57392444de3f61fe8705c0da40f334
https://repository.vu.lt/VU:ELABAPDB22918938&prefLang=en_US
https://repository.vu.lt/VU:ELABAPDB22918938&prefLang=en_US
Publikováno v:
Respectus philologicus 2014, Nr. 26 (31), p. 190-202.
Respectus Philologicus, Vilnius : Vilniaus universiteto leidykla, 2014, Nr. 26, p. 190-202
Respectus Philologicus, Vilnius : Vilniaus universiteto leidykla, 2014, Nr. 26, p. 190-202
Retorikos teorija, kurios pagrindinis objektas yra diskursas ne tik siaurąja prasme kaip verbalinė minčių raiška, t. y. tekstas, bet ir plačiąja prasme – kaip komunikacinis aktas tarp adresanto ir adresato, dėl savo tarpdalykinio pobūdžio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::7b3bd0f4293627e9ed61a5295be11c89
https://www.lituanistika.lt/content/59853
https://www.lituanistika.lt/content/59853
Autor:
Gabrėnaitė, Eglė
Object of the dissertation research — the rhetorical topic in a discourse of written (visual) advertising. In the scope of this paper, the topos is approached as a category of argumentation: a specific argument, universal tool of persuasion and pro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::dfd9c54ee39e25e4b0695927dd01ba80
https://repository.vu.lt/VU:ELABAETD2044419&prefLang=en_US
https://repository.vu.lt/VU:ELABAETD2044419&prefLang=en_US