Zobrazeno 1 - 10
of 6 478
pro vyhledávání: '"retailer"'
Publikováno v:
Academia Revista Latinoamericana de Administración, 2024, Vol. 37, Issue 3, pp. 383-408.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/ARLA-03-2022-0066
Publikováno v:
British Food Journal, 2024, Vol. 126, Issue 10, pp. 3644-3662.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/BFJ-01-2024-0064
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 28, Iss 4, Pp 420-441 (2024)
Purpose – Grounded on brand equity theory and theory of patronage behavior, this study aims to investigate the moderating effect of consumer involvement and shopping situations in the relationship between consumer-based retailer equity (CBRE) and r
Externí odkaz:
https://doaj.org/article/0a3dac2162ab4091b53544d65304d389
Autor:
Wren, Paula
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal, 2024, Vol. 28, Issue 6, pp. 1170-1196.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JFMM-05-2023-0137
Publikováno v:
International Journal of Retail & Distribution Management, 2024, Vol. 52, Issue 13, pp. 62-78.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJRDM-04-2023-0275
Publikováno v:
International Journal of Retail & Distribution Management, 2024, Vol. 52, Issue 5, pp. 580-595.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJRDM-10-2023-0622
Autor:
Suparna Ghosh-Jerath, Neha Khandpur, Gaurika Kumar, Sahiba Kohli, Meenu Singh, Inderdeep Kaur Bhamra, Fernanda H Marrocos-Leite, K Srinath Reddy
Publikováno v:
BMC Public Health, Vol 24, Iss 1, Pp 1-12 (2024)
Abstract Background Increased consumption of ultra-processed foods (UPFs) which have additives such as artificial colours, flavours and are usually high in salt, sugar, fats and specific preservatives, are associated with diet-related non-communicabl
Externí odkaz:
https://doaj.org/article/f76124e347ba4f00a5832d0cda2d91f7
Publikováno v:
Journal of the Academy of Business and Emerging Markets, Vol 4, Iss 2, Pp 3-18 (2024)
The current study examines consumer-retailer emotional attachment and interpersonal likeability towards word-of-mouth and consequently post-pandemic local store loyalty. Further, the mediating influence of word-of-mouth and information sharing was ex
Externí odkaz:
https://doaj.org/article/7c38403ed65d4963942e59d3837ac2a9
Publikováno v:
The Retail and Marketing Review, Vol 20, Iss 1, Pp 79-98 (2024)
Recently, driven by the spread of advanced digital platforms and social media, many traditional brick-and-mortar retailers have ventured into the online marketplace to expand their sales channels. This research explores the crucial factors shaping cu
Externí odkaz:
https://doaj.org/article/1e6976d94a3546d3bdfe59a8f23e1ab0