Výsledky vyhledávání - "retail clothing industry"

O setor de retalho do vestuário : impacto da crise e caso Inditex

Publikováno v: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP

Mestrado em Contabilidade, Fiscalidade e Finanças Empresariais O trabalho é um estudo de caso do Grupo Inditex e tem como objetivo compará-lo com o setor de retalho do vestuário e perceber quais os efeitos da recente crise nos resultados, uma vez

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::89ce21e5d1839fbea302320b14602dbf
https://hdl.handle.net/10400.5/8321

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Dissertation/ Thesis

Keeping it Real while Selling Out : How to increase Customer-Based Brand Equity by utilizing Brand Authenticity

Autor: Edberg, Elinor, Sivertzen, Oscar

Previous research has proven that perceived Brand Authenticity functions as a differentiator, which brands can use to stand out in today’s marketplace. However, few studies have investigated whether it is possible for brands to become more profitab

Externí odkaz: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-255943

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Dissertation/ Thesis

Customer Equity Drivers and Purchase Intentions : Examining the Customer Equity Framework in the Retail Clothing Industry in a Swedish Context: H&M and Gina Tricot as the Case Study

Autor: Torres Telles, Monica Violeta, Mazhari, Shadi

The customer equity framework was created by Rust et al. in 2000 after studying severalspecific industries. We use this framework as the theoretical basis for this study to examine the relative impact of the three customer equity drivers- value equit

Externí odkaz: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-45218

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