Zobrazeno 1 - 10
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pro vyhledávání: '"retail buyers"'
Publisher Copyright: © 2022, The Author(s). A long-lasting debate in marketing literature is whether retail buyers who purchase consumer products behave like consumers or like industrial purchasing managers. We address this question empirically, by
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______661::240213cace6e40bf68bb5e82baf9c40b
https://aaltodoc.aalto.fi/handle/123456789/117248
https://aaltodoc.aalto.fi/handle/123456789/117248
Publikováno v:
Qualitative Market Research: An International Journal, 2013, Vol. 16, Issue 1, pp. 38-52.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/13522751311289758
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal, 2000, Vol. 4, Issue 1, pp. 27-32.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/eb022576
Akademický článek
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Publikováno v:
Micro & Macro Marketing. (2):217-238
The paper analyses the effect of Country Related Product Image (Crpi) and country product familiarity (Cpf) on retail buying behaviour. Despite the relevance and richness of the country-of-origin (Coo) research, this body of literature is mainly base
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::d73e5c56c8959e84e760c84cb23b21e8
https://www.rivisteweb.it/doi/10.1431/80827
https://www.rivisteweb.it/doi/10.1431/80827
The paper analyses the effect of Country Related Product Image (CRPI), as Country of Origin construct, and Country Product Familiarity (CPF) on retailers’ Intention to Buy (INTB). Despite the relevance and richness of the country-of-origin (COO) re
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8fc03a550decba91a4b5c538b7d25ccf
https://hdl.handle.net/11380/1073511
https://hdl.handle.net/11380/1073511
Autor:
Scott, Victoria Lynn
The purpose of this study is to examine and adjust as needed the Kang (1999) assortment planning model to fit the planning process of bridal retail buyers. Five buyers who are owners or managers of small, independent bridal retail businesses were sel
Externí odkaz:
http://hdl.handle.net/10919/42114
http://scholar.lib.vt.edu/theses/available/etd-04182006-125528/
http://scholar.lib.vt.edu/theses/available/etd-04182006-125528/
Akademický článek
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