Multiple Conceptual Modelling of Perceived Quality of In-flight Airline Services

Autor: Urban Šebjan, Polona Tominc, Karin Širec

Publikováno v: Promet (Zagreb), Vol 29, Iss 3, Pp 311-319 (2017)

Despite growing literature on the different aspects of airline service quality in relation to behavioural intentions, less attention has been paid to some specific aspects of in-flight services. The focus of the present research is, therefore, on a m

Externí odkaz: https://doaj.org/article/aecb2b051570474cb982d692038e72ce

Sales and sincerity: The role of relational framing in word-of-mouth marketing

Autor: Daniël H. J. Wigboldus, Peeter W.J. Verlegh, Ale Smidts, Mirjam A. Tuk

Publikováno v: Journal of Consumer Psychology, 19, 1, pp. 38-47
Journal of Consumer Psychology, 19, 38-47
Journal of Consumer Psychology, 19(1), 38-47. Elsevier
Journal of Consumer Psychology, 19(1), 38-47. John Wiley & Sons Inc.
Tuk, M A, Verlegh, P W J, Smidts, A & Wigboldus, D H J 2009, ' Sales and sincerity: The role of relational framing in word-of-mouth marketing ', Journal of Consumer Psychology, vol. 19, no. 1, pp. 38-47 . https://doi.org/10.1016/j.jcps.2008.12.007
Journal of Consumer Psychology, 19(1), 38-47
Journal of Consumer Psychology, 19(1), 38-47. Elsevier Inc.
Journal of consumer psychology, 38-47. Wiley
ISSUE=19;STARTPAGE=38;ENDPAGE=47;ISSN=1057-7408;TITLE=Journal of consumer psychology

Contains fulltext : 77104_pub.pdf (Publisher’s version ) (Closed access) Contains fulltext : 77104_pre.pdf (Author’s version preprint ) (Open Access) In word-of-mouth marketing, marketers often provide financial rewards for referrals. These rewar

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::964f6af824246719a99f543711286e3a
https://doi.org/10.1016/j.jcps.2008.12.007