Consumer Expectations of Online Services in the Insurance Industry: An Exploratory Study of Drivers and Outcomes

Autor: Alicia Izquierdo-Yusta, M. Dolores Méndez-Aparicio, Ana Isabel Jiménez-Zarco

Publikováno v: Frontiers in Psychology, Vol 8 (2017)
Frontiers in Psychology
Recercat. Dipósit de la Recerca de Catalunya
instname
O2, repositorio institucional de la UOC
Universitat Oberta de Catalunya (UOC)
Repositorio Institucional de la Universidad de Burgos (RIUBU)

Today, the customer-brand relationship is fundamental to a company’s bottom line, especially in the service sector and with services offered via online channels. In order to maximize its effects, organizations need (1) to know which factors influen

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