Rémunération de la force de vente : une étude exploratoire des plans tridimensionnels

Autor: Dominique Rouzies

Publikováno v: Recherche et Applications en Marketing (French Edition)
Recherche et Applications en Marketing (French Edition), SAGE Publications, 1997, Vol. 12, No 4, pp. 3-14

This last decade, research studies investigating optimal structures of salesforce compensation plans draw from agency theory. They make fundamental contributions essentially on two-dimensional structural forms such as salary-commission or salary-bonu

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3de9e4066c87fecd531e41140a9a7b1f
https://hal-hec.archives-ouvertes.fr/hal-00537744