Zobrazeno 1 - 10
of 645
pro vyhledávání: '"purchase intent"'
Autor:
Aditya Yudanegara
Publikováno v:
Ekuitas: Jurnal Ekonomi dan Keuangan, Vol 8, Iss 3 (2024)
This study aims to analyze the effect of social media interaction on cardigan purchase behavior, with a specific focus on customer relationship management, purchasing intentions, and brand engagement. The study employs a quantitative methodology, gat
Externí odkaz:
https://doaj.org/article/61e5edd322034fbbab2c0ff6182f7f7b
Publikováno v:
مطالعات مدیریت راهبردی, Vol 15, Iss 57, Pp 157-179 (2024)
Introduction Consumer behavior has been one of the most important topics of attention of marketing researchers in recent decades. The variety and variety of consumer behavior is due to the variety of factors affecting individual behavior and individ
Externí odkaz:
https://doaj.org/article/a43f36e06b6b4c0ea7f3fa86a7d30149
Publikováno v:
Technology, Management and Business
Autor:
Hollebeek, Linda D., Menidjel, Choukri, Itani, Omar S., Clark, Moira K., Sigurdsson, Valdimar
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2022, Vol. 35, Issue 8, pp. 2029-2046.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-08-2022-0654
Autor:
Eberle, Luciene, Milan, Gabriel Sperandio, Graciola, Ana Paula, Borchardt, Miriam, Pereira, Giancarlo Medeiros
Publikováno v:
Management of Environmental Quality: An International Journal, 2023, Vol. 34, Issue 5, pp. 1406-1423.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MEQ-10-2022-0277
Publikováno v:
Future Foods, Vol 7, Iss , Pp 100236- (2023)
The availability of new plant-based burgers, designed to address the environmental, health, and ethical issues associated with animal husbandry, represents a significant transition toward the alternative protein market. These meat substitutes aim at
Externí odkaz:
https://doaj.org/article/4432e098716f459bb2ed58580c69342d
Autor:
Homa Doroudi, Hadi Mohammadi
Publikováno v:
مطالعات رسانههای نوین, Vol 9, Iss 36, Pp 393-349 (2023)
In today's digital age, social media has become a prominent medium for communication and exerting influence on its users. Influencers within these media, thanks to the compelling content they create, not only gain widespread recognition but also mana
Externí odkaz:
https://doaj.org/article/ecc643ec6d104a6e8602c5fa47a90328
Akademický článek
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Autor:
Srivastava, Praveen Ranjan, Sengupta, Kinshuk, Kumar, Ajay, Biswas, Baidyanath, Ishizaka, Alessio
Publikováno v:
Journal of Enterprise Information Management, 2021, Vol. 35, Issue 1, pp. 78-99.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JEIM-03-2021-0137
Autor:
Perju-Mitran, Alexandra, Budacia, Elisabeta Andreea, Budacia, Lucian Constantin Gabriel, Busuioc, Marian-Florin
Publikováno v:
Amfiteatru Economic / Economic Amphitheater. 24(60):546-565
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1038606