Zobrazeno 1 - 10
of 2 501
pro vyhledávání: '"purchase decision."'
Autor:
Abhang, Janhavi, Ravi Kumar, V.V.
Publikováno v:
International Journal of Housing Markets and Analysis, 2023, Vol. 17, Issue 5, pp. 1243-1266.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJHMA-02-2023-0030
Publikováno v:
Sustainability Accounting, Management and Policy Journal, 2024, Vol. 15, Issue 4, pp. 861-883.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/SAMPJ-07-2023-0492
Publikováno v:
Industrial Management & Data Systems, 2024, Vol. 124, Issue 8, pp. 2588-2612.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IMDS-12-2023-0905
Publikováno v:
International Journal of Wine Business Research, 2024, Vol. 36, Issue 3, pp. 453-472.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJWBR-11-2023-0068
Autor:
Khalid Bilal
Publikováno v:
Management şi Marketing, Vol 19, Iss 3, Pp 382-401 (2024)
The rise of digital technology and social media platforms has made traditional marketing approaches less effective in capturing the attention of the tech-savvy Generation Y. There has been an increased interest in guerrilla marketing tactics, which e
Externí odkaz:
https://doaj.org/article/59be695ee38c48c3b0322d14fedbaf79
Publikováno v:
Innovative Marketing, Vol 20, Iss 3, Pp 288-300 (2024)
The rapid retail development has led to increasingly fierce competition, and micro retail businesses need innovation to survive and thrive. Retail innovation is reflected in the quality of consumers’ behavior in making purchase decisions. Therefore
Externí odkaz:
https://doaj.org/article/e3da8b3f41db4cf4a80102256241218d
Publikováno v:
Manajemen dan Bisnis, Vol 23, Iss 2, Pp 364-373 (2024)
Developing distribution marketing is the biggest challenge for MSME businesses in the Blitar district. Demands policy from the government For all products circulating on the modern market must Already have a halal label in 2024, namely challenge for
Externí odkaz:
https://doaj.org/article/2fb7f6bfb1a84c7db6e00157fbe67d34
Publikováno v:
Innovative Marketing, Vol 20, Iss 3, Pp 209-223 (2024)
With the proliferation of digital platforms, businesses, including clothing brands, increasingly leverage digital advertising to reach and engage their target audiences. However, limited research explicitly explores its influence on purchasing decisi
Externí odkaz:
https://doaj.org/article/65f29507aa8b474eb5995b15b6d241e5
Publikováno v:
World, Vol 5, Iss 3, Pp 683-699 (2024)
This study examines the determinants influencing clean food purchasing decisions among consumers in the lower northeastern region of Thailand. It addresses the significant research gap in understanding the interplay between product attributes, cultur
Externí odkaz:
https://doaj.org/article/2f13a9fb62314e83af84dfb549398f13
Autor:
Julien Polin Timonia Br. L. Tobing, Effy Yuswita, Heptari Elita Dewi, Dina Novia Priminingtyas
Publikováno v:
Al-Ulum, Vol 10, Iss 2, Pp 78-82 (2024)
The success of a business in today's globalized market depends on effective marketing and product innovation. This study aims to analyze consumers' assessment of various factors such as promotion, location, brand, price, taste, and packaging size, an
Externí odkaz:
https://doaj.org/article/07f439ac11904a4888c79acc45ad28b2