Výsledky vyhledávání - "positioning strategies"

Akademický článek

Beyond the Linear Model: Constructing Basic and Applied Knowledge by Russian Scientists (the Case of Biologists)

Publikováno v: Высшее образование в России, Vol 33, Iss 2, Pp 109-131 (2024)

The article analyzes the perception of the difference between fundamental and applied scientific knowledge using the case of a particular group of Russian scientists. The sample consisted mainly of researchers who work in university laboratories, res

Externí odkaz: https://doaj.org/article/62caeb7714fb4b629eaa143ce87b8a7f

Zobrazit plný text záznamu

Elektronická kniha

Interviewing Elites

Autor: Li, Lantian, author

Publikováno v: Doing Good Qualitative Research, 2024.

Externí odkaz: https://doi.org/10.1093/oso/9780197633137.003.0016

Zobrazit plný text záznamu

Akademický článek

Typologies and taxonomies of positioning strategies: a systematic literature review

Autor: Saqib, Natasha

Publikováno v: Journal of Management History, 2023, Vol. 29, Issue 4, pp. 481-501.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JMH-10-2022-0055

Zobrazit plný text záznamu

Akademický článek

Is brand globalness compatible with brand country-of-origin? An investigation of hybrid brand positioning strategies for emerging market brands

Autor: Hong, Ruiyang, Zhang, Zhe, Zhang, Chun, Hu, Zuohao

Publikováno v: International Marketing Review, 2022, Vol. 40, Issue 1, pp. 49-79.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/IMR-08-2021-0260

Zobrazit plný text záznamu

Akademický článek

Can Marketing Increase Willingness to Pay for Welfare-Enhanced Chicken Meat? Evidence from Experimental Auctions

Autor: Lenka van Riemsdijk, Paul T. M. Ingenbleek, Hans C. M. van Trijp, Gerrita van der Veen

Publikováno v: Animals, Vol 13, Iss 21, p 3367 (2023)

Consumer concern for animal welfare is currently not fully reflected in the market share of welfare-enhanced meat. A possible solution is developing marketing strategies that emphasize personally relevant benefits such as taste and curiosity, instead

Externí odkaz: https://doaj.org/article/72cc4aab2c8646fa9e5dd5351f88b33f

Zobrazit plný text záznamu

Akademický článek

Ver-Based Evidential Re/Positioning Strategies in Conservative Digital Newspaper Readers’ Comments on Controversial Immigration Policies in Spanish

Autor: Elena Domínguez Romero

Publikováno v: Languages, Vol 8, Iss 3, p 171 (2023)

The emergence of political polarization in Europe has intensified divisions among citizens regarding immigration, inequality, and racism. The present paper investigates the use of ver-based (“see”-based) evidentiality in positioning and repositio

Externí odkaz: https://doaj.org/article/d0ca117c4940453ea0a6d4cb022eab0c

Zobrazit plný text záznamu

Akademický článek

Linkages between market orientation and brand performance with positioning strategies of significant fashion apparels in Pakistan

Autor: Rana Faizan Gul, Dunnan Liu, Khalid Jamil, Sajjad Ahmad Baig, Fazal Hussain Awan, Mingguang Liu

Publikováno v: Fashion and Textiles, Vol 8, Iss 1, Pp 1-19 (2021)

Abstract The study explores the importance of market orientation strategy to enhance brand performance and the mediating role of positioning strategies. The researcher used questionnaires to collect data from the managers of middle and high fashion a

Externí odkaz: https://doaj.org/article/481cfa06d0b44108a002be2655d7d376

Zobrazit plný text záznamu