Comunicación de mercado en un escenario post-moderno: La inmaterialidad en foco

Autor: Malta, Renata Barreto, Galindo, Daniel dos Santos

Publikováno v: Signos do Consumo; v. 6 n. 2 (2014): Os signos do consumo, discurso, circulação e apropriações; 216-236
Signos do Consumo
Universidade de São Paulo (USP)
instacron:USP

This paper is constituted by two complementary stages, the theoretical and the empirical ones, which are essential to reach the following aim we have proposed: confirming a change in the publicity praxis in which material and functional elements beco

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3056::d3a4a4178e61f2192ce5e21f8e134702
https://www.revistas.usp.br/signosdoconsumo/article/view/105702