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Learning from the sales conversion rate throughout its Product Life Cycle analysis: a case of study for the Spanish Automotive sector

Autor: Manuela Saco, Aida Galiano, Vicente Rodríguez

Publikováno v: E+M Ekonomie a Management. 23:184-198

The scientific literature has not considered that the conversion rate in sales could have an irregular behaviour throughout the Product Life Cycle (PLC). The main contribution of this article is to reveal this unequal behaviour of the conversion rate

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2d93908b10172811933db6dda41eb5e2
https://doi.org/10.15240/tul/001/2020-1-013

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