Zobrazeno 1 - 10
of 254
pro vyhledávání: '"perceived price unfairness"'
Publikováno v:
New Marketing Research Journal. Spring2022, Vol. 12 Issue 1, Preceding p109-128. 21p.
Akademický článek
Tento výsledek nelze pro nepřihlášené uživatele zobrazit.
K zobrazení výsledku je třeba se přihlásit.
K zobrazení výsledku je třeba se přihlásit.
Publikováno v:
Social Behavior & Personality: an international journal. 2010, Vol. 38 Issue 4, p495-507. 13p. 1 Diagram, 1 Chart.
Akademický článek
Tento výsledek nelze pro nepřihlášené uživatele zobrazit.
K zobrazení výsledku je třeba se přihlásit.
K zobrazení výsledku je třeba se přihlásit.
Publikováno v:
Journal of Revenue and Pricing Management. 18:133-146
Price is the cost consumers pay to stay with the manufacturer. In turn, the firms should make the consumers feel that their sacrifice is fair. Marketers should understand the differences between price fairness and unfairness. Most research manipulate
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::01156e097e2010602b7924c6155920a2
https://doi.org/10.1057/s41272-018-00182-2
https://doi.org/10.1057/s41272-018-00182-2
Autor:
DING-JUNSHEN, 沈鼎鈞
107
The 499 promotion plan first launched by Chunghwa Telecom attracted a lot of people to sign up for the contract. Although price reduction promotions can catch consumers’eyes, the negative effects of perceived price unfairness should not be
The 499 promotion plan first launched by Chunghwa Telecom attracted a lot of people to sign up for the contract. Although price reduction promotions can catch consumers’eyes, the negative effects of perceived price unfairness should not be
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/uhtts8
Publikováno v:
Social Behavior and Personality: an international journal. 38:495-507
In this study we sought to examine how consumers perceive price unfairness when they learn that they have missed a price promotion after making a purchase, and explore the accompanying negative emotions and behavioral responses. The promotions that c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e2e1b2d78248f744dcd84d7f93953fa1
https://doi.org/10.2224/sbp.2010.38.4.495
https://doi.org/10.2224/sbp.2010.38.4.495
Autor:
Riquelme, Isabel P.1 (AUTHOR) maria.riquelme@ucn.cl, Román, Sergio1 (AUTHOR) sroman@um.es, Cuestas, Pedro J.1 (AUTHOR) pcuestas@um.es, Iacobucci, Dawn1 (AUTHOR) dawn.iacobucci@owen.vanderbilt.edu
Publikováno v:
Journal of Interactive Marketing. Aug2019, Vol. 47, p35-52. 18p.
Autor:
Yi-ling Chou, 周怡伶
95
Because the competition of mobile phone retailer is severe, every firm aggressively implements sales promotion to accelerate consumer’s purchase intention. Prior studies have examined the effect of sales promotion on consumer’s purchase b
Because the competition of mobile phone retailer is severe, every firm aggressively implements sales promotion to accelerate consumer’s purchase intention. Prior studies have examined the effect of sales promotion on consumer’s purchase b
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/00531939766336829950
Autor:
I-Ling Chen, 陳依伶
94
Among various marketing programs, membership program is one kind of operation modes. In order to retain old members or attract new members, corporations always offer a differential promotion or nondifferential promotion which is based on cust
Among various marketing programs, membership program is one kind of operation modes. In order to retain old members or attract new members, corporations always offer a differential promotion or nondifferential promotion which is based on cust
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/68192916904386807642