Výsledky vyhledávání - "parsian hotels"

Akademický článek

Investigating and Ranking Variables and Components of the Effect of Institutionalization of Organizational Culture on Synergy in Tourism Holding and Parsian Hotels Group Using AHP Method

Autor: Behnam Rahimi, Majid Jahangirfard, Farshad Haj Alian

Publikováno v: مطالعات مدیریت و توسعه پایدار, Vol 3, Iss 3, Pp 191-216 (2023)

In the context of cultural diversity, the most comprehensive approach to exposure and confrontation is through the utilization of cultural synergy. The cultural synergy approach to managing the impact of cultural diversity involves managers relying o

Externí odkaz: https://doaj.org/article/c426efa03dcb4f79a1752439e0299c65

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Akademický článek

Media społecznościowe a e-marketing hotelarski w Iranie – przykład Parsian International Hotels

Autor: Banafsheh Nasihatkon, Jamal Kheiri, Oriol Miralbell

Publikováno v: Tourism, Vol 26, Iss 2, Pp 15-22 (2016)

Celem badań ilościowych była analiza roli mediów społecznościowych w marketingu hoteli irańskich za pośrednictwem Internetu. Zastosowano technikę kwestionariuszową na próbie 149 marketerów zatrudnionych w dziale marketingu sieci Parsian I

Externí odkaz: https://doaj.org/article/5dbf5d5fbe0b43758a2538ea9e1622db

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Akademický článek

Social media and hotel e-marketing in Iran: The case of Parsian International Hotels

Autor: Banafshen Nasihatkon, Jamal Kheiri, Oriol Miralbell

Publikováno v: Tourism, Vol 26, Iss 2, Pp 15-21 (2016)

With a quantitative study, this research has aimed to investigate the role of social media in Iranian hotels’ electronic marketing. A questionnaire technique was used on a sample of 140 marketers who work in the Parsian International Hotels’ mark

Externí odkaz: https://doaj.org/article/5cbb5f267ae345f68e54af415ae0719a

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