Private Schools' Marketing Tactics, Parents’ Loyalty and School Image: A Structural Equation Model

Autor: MERMER, Sümeyye, ÖZER, Niyazi, ŞAD, Süleyman Nihat

Publikováno v: Volume: 7, Issue: 4 787-824
Research in Educational Administration and Leadership
Research in Educational Administration and Leadership (REAL)

In this research, it is aimed to reveal the relationship between the “marketing tactics” used by private schools, “school image” and “parent loyalty”. Participants of the study consist of 812 parents, whose children are enrolled to privat

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=tubitakulakb::366b634bafc0a9589d5bfcc327d69582
https://dergipark.org.tr/tr/pub/real/issue/74052/1093128

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