Zobrazeno 1 - 10
of 127
pro vyhledávání: '"online impulse buying"'
Publikováno v:
International Journal of Innovation Science, 2023, Vol. 16, Issue 5, pp. 877-894.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJIS-12-2022-0244
Autor:
Safeer, Asif Ali
Publikováno v:
Journal of Product & Brand Management, 2024, Vol. 33, Issue 5, pp. 533-544.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-07-2023-4619
Autor:
Ina Melati, Bernardinus M. Purwanto, Yessy Caturyani, Pinkan Olivia Irliane, Yulia Arisnani Widyaningsih
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
AbstractImpulse buying decisions are influenced by external stimuli, which give rise to internal stimuli to encourage impulsive buying decisions. Previous research has revealed that external stimuli such as popularity and scarcity claims encourage im
Externí odkaz:
https://doaj.org/article/1c20717395e84649b2d155bc2bffa1bd
Autor:
Daniel-Rareș Obadă, Oana Țugulea
Publikováno v:
Frontiers in Communication, Vol 9 (2024)
Our article aims to investigate the factors, precisely motives for TikTok use, perceived ad intrusiveness, attitude toward advertising, ad credibility, ad value, and online flow experience, driving buying impulsiveness among Generation Z users on Tik
Externí odkaz:
https://doaj.org/article/43d39cdc56124ca0b8d478d02ee8e075
Autor:
Ben Saad, Sihem, Choura, Fatma
Publikováno v:
European Journal of Marketing, 2022, Vol. 57, Issue 3, pp. 858-903.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-11-2021-0892
Publikováno v:
Textile & Leather Review, Vol 6, Pp 57-77 (2023)
The role of demographic factors (age, gender, income, education, and occupation) and various apparel product categories on the online impulse buying behaviour (OIBB) of apparel consumers is investigated in this research. Data was collected using a co
Externí odkaz:
https://doaj.org/article/b80343e520a5404ab172884d0eebf5b6
Publikováno v:
BBR: Brazilian Business Review, Vol 20, Iss 4, Pp 465-484 (2023)
Culture plays a significant buying role in shaping different aspects of consumer behavior such as rational, impulse, and compulsive buying behavior. Impulse buying is one of the prevalent phenomena that significantly affect the sales revenue of compa
Externí odkaz:
https://doaj.org/article/e43766a5796f4b76b00ffaf38bca8c74
Autor:
Adhi Prasetio, Aliffia Muchnita
Publikováno v:
Jurnal Manajemen, Vol 26, Iss 3, Pp 424-448 (2022)
The usage of online marketplace in Indonesia increases due to Covid-19 pandemic and its supporting environment such as payment systems. This investigation was conducted to determine the effect of Website Quality on Online Impulsive Buying Behavior mo
Externí odkaz:
https://doaj.org/article/1f34be2fc24b4bbd9f411c4cbd2b8346
Publikováno v:
Jurnal Manajemen dan Wirausaha, Vol 23, Iss 2, Pp 197-203 (2021)
Online shopping has risen to the third position among Malaysians who use the Internet. Typically, past customer online reviews are deciding factors for an online business's success or failure because online consumers encounter online reviews while vi
Externí odkaz:
https://doaj.org/article/e21560df1bae450286dba6ed868919e3
Publikováno v:
Jurnal Manajemen dan Wirausaha, Vol 23, Iss 2, Pp 104-110 (2021)
With the current growth of the internet, there are signs of e-commerce in Malaysia growing and booming, such as Lazada, Mudah.my, Shopee, and others. Malaysians have been increasingly reliant on the internet to obtain product details and to make purc
Externí odkaz:
https://doaj.org/article/8428cbbe0b6143efa9abf23593c793c2