Zobrazeno 1 - 1
of 1
pro vyhledávání: '"online channel migration"'
Autor:
Ilona Bondos
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 90-99 (2019)
The purpose of this article is to analyze the behavior of service buyers in a multi-channel environment. The main research question is: Whether and which consumers generations tend to voluntarily migrate to the e-channel in the process of purchasing
Externí odkaz:
https://doaj.org/article/0b2127b921054497ba48ce8678cb1cea
