Zobrazeno 1 - 10
of 8 026
pro vyhledávání: '"online advertising"'
Publikováno v:
Marketing Intelligence & Planning, 2024, Vol. 42, Issue 8, pp. 1651-1687.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MIP-10-2023-0527
Publikováno v:
Journal of Economy and Technology, Vol 2, Iss , Pp 269-277 (2024)
With the booming of LLM technologies (e.g., ChatGPT), people’s goals and behaviors in information search have been reshaped significantly. This paper attempts to conceptually discuss how LLM technologies might revolutionize these important aspects
Externí odkaz:
https://doaj.org/article/39cbe65412864d47b7810182c34d6878
Autor:
Arli, Denni
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2023, Vol. 36, Issue 4, pp. 878-898.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-10-2022-0841
Publikováno v:
EPJ Data Science, Vol 13, Iss 1, Pp 1-26 (2024)
Abstract It is surprising that women are often charged more for products and services marketed explicitly to them. This phenomenon, known as the pink tax, is a major issue that questions women’s buying power. Nevertheless, it is not just limited to
Externí odkaz:
https://doaj.org/article/7d3f4735cbcd4e9599a3c4d64fcf271f
Autor:
K. A. Arzhanova, A. I. Eremeeva
Publikováno v:
Цифровая социология, Vol 7, Iss 1, Pp 32-40 (2024)
In the conducted research, the authors describe the features of brand promotion using Internet marketing tools. The key types of online advertising and their differences are given alongside with the data on the Internet advertising market and its spe
Externí odkaz:
https://doaj.org/article/a7776bf83a744be0a5eee55ec495d3d8
Publikováno v:
Asia-Pacific Journal of Business Administration, 2022, Vol. 16, Issue 2, pp. 392-409.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJBA-11-2021-0569
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 3, Pp 56-63 (2024)
Social Media has become integral to our daily lives in a hyper-connected world where the digital environment becomes an important part of the consumer's life. With the proliferation of new brands in the market, it has become essential for businesses
Externí odkaz:
https://doaj.org/article/65da406ca8734b078b59ff9b84c0d75f
Autor:
Anastasia V. Gorelkina
Publikováno v:
Вестник Кемеровского государственного университета. Серия: политические, социологические и экономические науки, Vol 9, Iss 1, Pp 60-71 (2024)
The study of the national media market is particularly relevant because it is heavily influenced by political, information and production risks. Accumulating significant material, labor and information resources, the media market requires an analysis
Externí odkaz:
https://doaj.org/article/b9b98f4662ab4d57a574292b6589896a
Autor:
Rim Zouaoui, Rabeb Hamdi
Publikováno v:
Marketing i Menedžment Innovacij, Vol 15, Iss 1, Pp 1-66 (2024)
This paper summarizes the arguments and counterarguments within the scientific discussion on the issue of electronic advertising in Saudi Arabia. The main purpose of this research is to explore the impact of internet advertising on companies’ visit
Externí odkaz:
https://doaj.org/article/42c2b3e88619482c8c31808e71188c7c