Zobrazeno 1 - 10
of 128 455
pro vyhledávání: '"online advertising"'
Autor:
Wang, Bingzhe, Qian, Ruohan, Dou, Yuejia, Qi, Qi, Shen, Bo, Li, Changyuan, Zhang, Yixuan, Su, Yixin, Yuan, Xin, liu, Wenqiang, Zou, Bin, Yi, Wen, Guo, Zhi, Li, Shuanglong, Lin, Liu
The autobidding system generates huge revenue for advertising platforms, garnering substantial research attention. Existing studies in autobidding systems focus on designing Autobidding Incentive Compatible (AIC) mechanisms, where the mechanism is In
Externí odkaz:
http://arxiv.org/abs/2411.13162
Autor:
Mingxi, Zhu, Michelle, Song
Bidding is a key element of search advertising, but the variation in bidders' valuations and strategies is often overlooked. Disclosing bid information helps uncover this heterogeneity and enables platforms to tailor their disclosure policies to meet
Externí odkaz:
http://arxiv.org/abs/2410.05535
Autor:
Kassa, Yonas
The exponential growth of the web and its benefits can be attributed largely to its open model where anyone with internet connection can access information on the web for free. This has created unprecedented opportunities for various members of socie
Externí odkaz:
http://arxiv.org/abs/2409.00026
Autor:
Yang, Yang, Chen, Bo, Zhu, Chenxu, Zhu, Menghui, Dai, Xinyi, Guo, Huifeng, Zhang, Muyu, Dong, Zhenhua, Tang, Ruiming
Click-Through Rate (CTR) prediction is a fundamental technique for online advertising recommendation and the complex online competitive auction process also brings many difficulties to CTR optimization. Recent studies have shown that introducing post
Externí odkaz:
http://arxiv.org/abs/2408.07907
Autor:
Zhang, Zhen, Li, Weian, Lei, Yahui, Wang, Bingzhe, Zhang, Zhicheng, Qi, Qi, Liu, Qiang, Wang, Xingxing
Online advertising is a primary source of income for e-commerce platforms. In the current advertising pattern, the oriented targets are the online store owners who are willing to pay extra fees to enhance the position of their stores. On the other ha
Externí odkaz:
http://arxiv.org/abs/2408.09885
Autor:
Aggarwal, Gagan, Badanidiyuru, Ashwinkumar, Balseiro, Santiago R., Bhawalkar, Kshipra, Deng, Yuan, Feng, Zhe, Goel, Gagan, Liaw, Christopher, Lu, Haihao, Mahdian, Mohammad, Mao, Jieming, Mehta, Aranyak, Mirrokni, Vahab, Leme, Renato Paes, Perlroth, Andres, Piliouras, Georgios, Schneider, Jon, Schvartzman, Ariel, Sivan, Balasubramanian, Spendlove, Kelly, Teng, Yifeng, Wang, Di, Zhang, Hanrui, Zhao, Mingfei, Zhu, Wennan, Zuo, Song
In this survey, we summarize recent developments in research fueled by the growing adoption of automated bidding strategies in online advertising. We explore the challenges and opportunities that have arisen as markets embrace this autobidding and co
Externí odkaz:
http://arxiv.org/abs/2408.07685