Zobrazeno 1 - 1
of 1
pro vyhledávání: '"oglašivački mediji"'
Autor:
Carlos Ronquillo-Bolaños, Reyner Pérez-Campdesuñer, Rodobaldo Martínez-Vivar, Alexander Sánchez-Rodríguez, Gelmar García-Vidal, Margarita De-Miguel-Guzmán
Publikováno v:
Market-Tržište
Volume 32
Issue 1
Tržište, Vol 32, Iss 1, Pp 27-46 (2020)
Volume 32
Issue 1
Tržište, Vol 32, Iss 1, Pp 27-46 (2020)
Purpose – This research aims to evaluate how the effectiveness of advertisements can vary according to three fundamental variables: the time schedule of message receipt, the media, and the type of advertising message used. Design/methodology/approa