Zobrazeno 1 - 10
of 18
pro vyhledávání: '"obchodní značka"'
Autor:
Jiříčková, Sandra
The purpose of the thesis " Enforcement of a trademark rights in the territory of the Czech republic and the USA" is to provide a comprehensive knowledge in the field of intellectual property right protection withi the context of the protection again
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::9cf2c65cc4277bc8f3ce9488c07a6382
http://www.nusl.cz/ntk/nusl-349065
http://www.nusl.cz/ntk/nusl-349065
Autor:
ŠŤASTNÁ, Tereza
The aim of thesis was to design a strategy for putting the trademark on the market and appropriate measures to strengthen the brand in the growth phase. I have conducted marketing research that helped me find out how the brand is perceived its curren
Externí odkaz:
http://www.nusl.cz/ntk/nusl-187541
Autor:
Kabíčková, Edita
This thesis collects the information about concrete trademark and its marketing activities. By using the detailed analysis of Quiksilver Company its image and marketing communication the thesis indicates the importance of building a strong brand and
Externí odkaz:
http://www.nusl.cz/ntk/nusl-205385
Autor:
Ciho, Matej
This bachelor thesis is dedicated to corporate identity and its individual components. In the practical part of this thesis the author deals with the corporate design of Dovimex Ltd. After the analysis of current state of corporate design the princip
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::ad2f0033b368e1883a52f67765977adc
http://www.nusl.cz/ntk/nusl-190023
http://www.nusl.cz/ntk/nusl-190023
Autor:
ŠŤASTNÁ, Tereza
The aim of thesis was to design a strategy for putting the trademark on the market and appropriate measures to strengthen the brand in the growth phase. I have conducted marketing research that helped me find out how the brand is perceived its curren
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::2a89f6968142f4b40757436409e7e89e
http://www.nusl.cz/ntk/nusl-187541
http://www.nusl.cz/ntk/nusl-187541
Autor:
Kabíčková, Edita
This thesis collects the information about concrete trademark and its marketing activities. By using the detailed analysis of Quiksilver Company its image and marketing communication the thesis indicates the importance of building a strong brand and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::bd6f5ae109bca948718f9b821bcebc7b
http://www.nusl.cz/ntk/nusl-205385
http://www.nusl.cz/ntk/nusl-205385
Autor:
Mihalíčková, Veronika
This thesis is dedicated to the retro style, namely the Czech retro brands and what is their influence on the consumer behavior of juveniles. The theoretical part defines brand and especially the key term retro marketing. Next part focuses on the ren
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::21b478efa8c1296016dd29f1a12d9ea9
http://www.nusl.cz/ntk/nusl-196052
http://www.nusl.cz/ntk/nusl-196052
Autor:
Nejedlá, Iveta
This diploma thesis aims to monitor a process of rebranding on an example of the company EFKO-karton, s.r.o. At the beginning of the theoretical part, the basic terms of the issue are defined - brand, branding and rebranding, afterwards a general reb
Externí odkaz:
http://www.nusl.cz/ntk/nusl-162236
Autor:
Ševčík, Josef
This thesis deals with the renewed Czech retro brands and how they are perceived by consumers. The theoretical part defines retro in relation to the brand and it is representing stories of such brands on the Czech market. In the practical part there
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::6813ea3578c34bac3feddc3f0aa99df8
http://www.nusl.cz/ntk/nusl-114066
http://www.nusl.cz/ntk/nusl-114066
Autor:
Nejedlá, Iveta
This diploma thesis aims to monitor a process of rebranding on an example of the company EFKO-karton, s.r.o. At the beginning of the theoretical part, the basic terms of the issue are defined - brand, branding and rebranding, afterwards a general reb
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::6d4f7775cee134f1fef83ed3679d660c
http://www.nusl.cz/ntk/nusl-162236
http://www.nusl.cz/ntk/nusl-162236