Zobrazeno 1 - 10
of 49
pro vyhledávání: '"nostalgia proneness"'
Publikováno v:
Psychology Research and Behavior Management, Vol Volume 16, Pp 2481-2498 (2023)
Huimei Bu,1 Rui Huang,1 Shiyu Liang,2 Xia Liao3 1School of Business, Macau University of Science and Technology, Macau, People’s Republic of China; 2School of Economics and Management, Guangzhou Vocational University of Science and Technology, Guan
Externí odkaz:
https://doaj.org/article/ca77033711e646e6abf10ca8a3c7852e
Autor:
Zhang, Ya, Zhang, Jing
Publikováno v:
Marketing Intelligence & Planning, 2021, Vol. 39, Issue 6, pp. 792-808.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MIP-01-2021-0008
Autor:
Tuğsan KARADENİZ, Ayşe ŞAHİN
Publikováno v:
Yönetim ve Ekonomi, Vol 28, Iss 1, Pp 227-241 (2021)
Consumer behavior differs due to many factors such as the environment, lifestyle, life expectancy, income level and education level. One way to understand and categorize consumers is to make comparisons according to their age generations. Each genera
Externí odkaz:
https://doaj.org/article/a68ac77d59434125aa46099ea5c05a55
Publikováno v:
Journal of Product & Brand Management, 2018, Vol. 27, Issue 5, pp. 484-497.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-08-2017-1546
Publikováno v:
Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Vol 6, Iss 1, Pp 199-212 (2019)
Nostalgia refers to individuals' feeling of longing for past periods and the emotional connection between people's past and present. Nostalgia proneness is very important in consumer preferences; it is seen that consumers who have nostalgia proneness
Externí odkaz:
https://doaj.org/article/863d1a7d623449cdb8b6bfcbbd63c237
Publikováno v:
کاوشهای مدیریت بازرگانی, Vol 10, Iss 20, Pp 243-262 (2019)
Nostalgia is a pleasant feeling coming through the positive memories of the past evoked upon facing stimulants such as anxiety, objects, places, etc. One of the functions of nostalgia is to bring back a feeling of serenity or comfort when a consumer
Externí odkaz:
https://doaj.org/article/7f925755ecb54330b4f44294ccb67829
Akademický článek
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Publikováno v:
Journal of Advances in Management Research, 2018, Vol. 15, Issue 4, pp. 500-513.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JAMR-11-2017-0106
Publikováno v:
Frontiers in Psychology, Vol 11 (2020)
In two studies, we examined the association between nostalgia proneness (i.e., trait-level nostalgia) and importance of the collective self. In Study 1, we tested and supported the hypothesis that nostalgia proneness is positively correlated with rel
Externí odkaz:
https://doaj.org/article/912401c9293d42f38390e938c2b38ae9
Autor:
Vosyliūtė, Neringa
Nostalgija grįsta rinkodara tapo itin populiari COVID-19 pandemijos metu, nes egzistuojant ligos grėsmei, vartotojai stipriau jaučia nostalgiją ir renkasi nostalgiškus prekių ženklus. Be to, nostalgija formuoja ir populiariąją kultūrą: pra
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3368::8c7f5f309d9efd5be68de9b4016a4004
https://vb.ktu.edu/KTU:ELABAETD166972236&prefLang=en_US
https://vb.ktu.edu/KTU:ELABAETD166972236&prefLang=en_US