Zobrazeno 1 - 10
of 80
pro vyhledávání: '"new luxury"'
Autor:
Soni, Nitin, Kumar, Sushant
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2024, Vol. 36, Issue 9, pp. 2213-2233.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-04-2023-0319
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2023, Vol. 36, Issue 1, pp. 1-25.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-11-2022-0931
Autor:
Makoto Ono
Publikováno v:
Maketingu Janaru, Vol 43, Iss 4, Pp 86-95 (2024)
Wondertrunk & Co., founded in 2016, is an inbound company with a mission to transform local regions in Japan into global travel destinations. Based on the difference between tourism marketing, which considers tourist destinations as products, and con
Externí odkaz:
https://doaj.org/article/14f5997ba7eb400395aa4fd33a652848
Publikováno v:
Cogent Business & Management, Vol 10, Iss 3 (2023)
AbstractThe role of new luxury fashion brand experience and authenticity on brand equity has not been sufficiently explored empirically. The current study offers a model of the relationship between brand experience, brand authenticity, and brand equi
Externí odkaz:
https://doaj.org/article/b3d487a8958c42d599cbbe5c6530b657
Autor:
Atkinson, Stephanie D., Kang, Jiyun
Publikováno v:
Journal of Product & Brand Management, 2021, Vol. 31, Issue 3, pp. 377-393.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-09-2020-3121
Akademický článek
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Autor:
Damla Karşu Cesur, Nurhan Zeynep Tosun
Publikováno v:
Selçuk İletişim, Vol 14, Iss 3, Pp 1488-1520 (2021)
Kitlesel üretimle birlikte daha erişilebilir olan lüksün günümüzde yeni lüks olarak adlandırılmakta olduğu görülmektedir. Ancak yeni lüks kapsamında markaların, bir yandan kitlelere seslenirken diğer yandan da tüketicide lüks algı
Externí odkaz:
https://doaj.org/article/8950e7216ae044efba5095c05a837a57
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal, 2020, Vol. 24, Issue 1, pp. 83-98.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JFMM-09-2019-0204
Autor:
Mustafa ÖZDEMİR, Mehmet DURKAYA
Publikováno v:
Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Vol 22, Iss 2, Pp 655-671 (2020)
Öz: Lüks pazarı son yıllarda hem gelişmiş hem de gelişmekte olan ülkelerde çok hızlı bir büyüme göstermektedir. Tarihsel süreçte, geleneksel lüks anlayışı ve pazar yapısı özellikle küreselleşmenin ve internetin etkisiyle değ
Externí odkaz:
https://doaj.org/article/9864d9e4850a48f7b54d5ed3133ac4e5
Autor:
Ajitha, Soundararaj, Sivakumar, V.J.
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal, 2019, Vol. 23, Issue 4, pp. 440-465.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JFMM-05-2018-0074