Zobrazeno 1 - 1
of 1
pro vyhledávání: '"naming rights agreements"'
Autor:
Isabelle Aimé, Eric Delattre
Publikováno v:
Revue management & avenir
Revue management & avenir, 2010, n° 35 (5), pp.51-70. ⟨10.3917/mav.035.0051⟩
Revue management & avenir, 2010, n° 35 (5), pp.51-70. ⟨10.3917/mav.035.0051⟩
International audience; Naming rights or title sponsorship is defined as the privilege of giving the name of a sponsor to an event, a building or a place totally independent of this sponsor, in order to reach marketing promotional objectives. The aim
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e00235e04bbe2cb3f9a726305cd293fc
https://doi.org/10.3917/mav.035.0051
https://doi.org/10.3917/mav.035.0051
