Zobrazeno 1 - 10
of 58
pro vyhledávání: '"minib"'
Autor:
Świeczak Witold
Publikováno v:
Marketing of Scientific and Research Organizations, Vol 24, Iss 2, Pp 81-103 (2017)
The primary objective of the publication is defining the factors and processes affecting the efficient course of actions undertaken around building a positive image of the organisation. The study raises key aspects of this issue. The diagnosis provid
Externí odkaz:
https://doaj.org/article/ecd36f16dc2146daa92bb055e53d85a2
Autor:
Świeczak Witold
Publikováno v:
Marketing of Scientific and Research Organizations, Vol 22, Iss 4, Pp 103-134 (2016)
In the article were described issues associated with the use by scientific institutions content marketing strategy tools. This article shows the extent to which tools of modern marketing are used in the Internet communication by scientific institutio
Externí odkaz:
https://doaj.org/article/b79549ec4fbc41148027470b9bc3170e
Autor:
Tworzydło, Dariusz
Publikováno v:
Marketing of Scientific and Research Organisations, Vol 20, Iss 2, Pp 79-90 (2016)
The development of technology and IT tools have brought about an extraordinary acceleration of the public relations branch around the whole world. We live in the times of revolution in communication, in which one year is whole eternity. Messages, the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::46248548f0cc92f3403edfd0af59cd82
Publikováno v:
Marketing of Scientific and Research Organisations, Vol 25, Iss 3, Pp 41-58 (2017)
Considerations presented in this article are aimed at giving an answer to the following research question – Which elements of universities’ marketing activity influence the acquisition of students the most? The presented research question arises
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doajarticles::96579e95d28455ef2b3b381db6a074e5
http://minib.pl/en/marketing-determinants-of-the-choice-of-field-of-studies/
http://minib.pl/en/marketing-determinants-of-the-choice-of-field-of-studies/
Autor:
Łukowski, Wojciech
Publikováno v:
Marketing of Scientific and Research Organisations, Vol 25, Iss 3, Pp 135-155 (2017)
Mobile marketing is one of the fastest growing channels of marketing information. Mobile terminal devices and mobile networks allow for mass personalisation of content transmitted to individual recipients thereby facilitating recipient segmentation w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doajarticles::79276194b6f8fb989b11218941fb3015
http://minib.pl/en/the-role-of-knowledge-management-in-mobile-marketing/
http://minib.pl/en/the-role-of-knowledge-management-in-mobile-marketing/
Publikováno v:
Marketing of Scientific and Research Organisations, Vol 25, Iss 3, Pp 81-102 (2017)
This article explores the relationships which transform new scientific knowledge into new commercial products, services, and ventures to create wealth creation. The major technology and marketing commercialization dilemmas are defined and addressed.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doajarticles::2566169c23fd8e1c54423b5a858aedeb
http://minib.pl/en/successful-technology-commercialization-yes-or-improving-the-odds-the-quick-look-methodology-and-process/
http://minib.pl/en/successful-technology-commercialization-yes-or-improving-the-odds-the-quick-look-methodology-and-process/
Autor:
Barcikowska, Renata
Publikováno v:
Marketing of Scientific and Research Organisations, Vol 25, Iss 3, Pp 103-116 (2017)
The goal of this article is to present the development of innovativeness in Poland in the period of its membership in the European Union. The author will address the place and role of research-development activity in the formation of innovations. The
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doajarticles::c977690dfe29e0455d7a82a44da17185
http://minib.pl/en/innovation-in-social-economic-development-in-poland-research-institutes-as-entities-and-contractors-of-innovative-activities-in-poland/
http://minib.pl/en/innovation-in-social-economic-development-in-poland-research-institutes-as-entities-and-contractors-of-innovative-activities-in-poland/
Autor:
Walczak, Jan
Publikováno v:
Marketing of Scientific and Research Organisations, Vol 25, Iss 3, Pp 19-40 (2017)
The article provides a description of good practice in connection with the completed consolidation of two higher education institutions – the Lower Silesian College of Enterprise and Technology in Polkowice and the Copper Belt Technical College in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doajarticles::7fc9e879f47b1a7d0cefcfa40586b563
http://minib.pl/en/marketing-aspects-of-consolidation-of-higher-education-institutions/
http://minib.pl/en/marketing-aspects-of-consolidation-of-higher-education-institutions/
Publikováno v:
Marketing of Scientific and Research Organisations, Vol 25, Iss 3, Pp 117-134 (2017)
The article studies the current economical state of Romanian SMEs and the utility of cloud computing technologies in the process of sustainable open innovation. The study is based on a supply chain adapted for SMEs, on a model of innovation within a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doajarticles::39cf5ecfc0006d6564034c94d1c877c7
http://minib.pl/en/cloud-computing-application-for-romanian-smes/
http://minib.pl/en/cloud-computing-application-for-romanian-smes/
Publikováno v:
Marketing of Scientific and Research Organisations, Vol 25, Iss 3, Pp 1-18 (2017)
The article presents chosen aspects associated with the perception of universities playing the role of an employer among the potential young employees. This work is theoretical-empirical in character. In the theoretical part on the basis of the resul
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doajarticles::f772015e1f9367eb04a4c739f1731c77
http://minib.pl/en/external-image-of-a-university-playing-the-role-of-an-employer-and-the-gender-of-potential-young-employees/
http://minib.pl/en/external-image-of-a-university-playing-the-role-of-an-employer-and-the-gender-of-potential-young-employees/