Zobrazeno 1 - 7
of 7
pro vyhledávání: '"mikrotransakce"'
Autor:
Urazajeva, Regina
This master's thesis describes the use of microtransactions in video games and their influence over the game design, player experience, and virtual goods presentation. The goal was to compare the titles that use different monetization methods (paid a
Externí odkaz:
http://www.nusl.cz/ntk/nusl-438129
Autor:
Rosová, Sylvie
This diploma thesis deals with the topic of game avatars and their influence on the motivation to play the game and subsequent purchases in it. The topic is first grasped theoretically, and the studies and research of previous authors are presented a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::3a4f7e2cf1bab05e401c96cca881d4c1
http://www.nusl.cz/ntk/nusl-511043
http://www.nusl.cz/ntk/nusl-511043
Autor:
Štěpán Richter
Publikováno v:
Revue pro právo a technologie
Jak se videoherní trh pomalu sytí, uchylují se vydavatelé k používání nových metod zpoplatnění svých produktů, které mají vést ke zvýšení zisku z jednot- livých her. Cílem tohoto článku je popsat jednu z těchto praktik, tzv. l
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::578a48b0e7a90843bce903a38da0ea8c
https://doi.org/10.5817/rpt2019-1-3
https://doi.org/10.5817/rpt2019-1-3
Autor:
Urbánek, David
The thesis is focused on international marketing of gaming industry. It’s focus is on trends and possibilities of international marketing strategy for microtransactions. The theoretical part aims to define basic concept of gaming industry, marketin
Externí odkaz:
http://www.nusl.cz/ntk/nusl-443108
Autor:
Torres, Christopher
The thesis deals with a visual and sound interpretation of a loot boxes opening process in selected video games from the semiotic point of view. The theoretical part deals with history of additional monetisation on the games market, a loot box concep
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::cd36347b8de23272eb18590715ea42c0
http://www.nusl.cz/ntk/nusl-452667
http://www.nusl.cz/ntk/nusl-452667
Autor:
Neuheisl, Lukáš
The bachelor's thesis is dedicated to the in-game marketing: marketing in digital games. Apart from usual mechanics, such as microtransactions, monthly membership payments, paid downloadable content or in-game advertising this thesis describes the ga
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::2d64e16f20e8fbe8415bdc7e02a95ceb
http://www.nusl.cz/ntk/nusl-357562
http://www.nusl.cz/ntk/nusl-357562