Zobrazeno 1 - 10
of 45
pro vyhledávání: '"micro-celebrities"'
Autor:
Leila Lefi, Sarra Sghaier
Publikováno v:
International Review of Management and Marketing, Vol 14, Iss 2 (2024)
A substantial growth of using social media is the new marketing trend in last few years. Influencers are now recognized as new micro-celebrities. So that, marketing professionals are increasingly using them for a better placement of their products. T
Externí odkaz:
https://doaj.org/article/7c8deeb6b81f4318b41cd46f9fb75010
Autor:
Abdurrahman Ünalan, Fatih Öztaş
Publikováno v:
Medya ve Din Araştırmaları Dergisi, Vol 5, Iss 2, Pp 431-454 (2022)
Bu çalışma, özellikle kitle iletişim araçlarının yeni versiyonlarıyla birlikte hayatın öznesi haline gelen görünerek var olmanın, dolayısıyla dijital-sanal kitle kültürünün Kahramanmaraş Sütçü İmam Üniversitesinde okumakta o
Externí odkaz:
https://doaj.org/article/f676f0819a954052a345f2eca7eaa4e4
Publikováno v:
Journal of Product & Brand Management, 2021, Vol. 31, Issue 1, pp. 149-162.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-02-2020-2757
Autor:
Anglada - Pujol, Ona
Publikováno v:
Mediální studia / Media Studies. 16(02):196-214
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1091709
Publikováno v:
Интеракция. Интервью. Интерпретация, Vol 14, Iss 1, Pp 106-122 (2022)
Various transformations of social networks, in particular Instagram, affect the emergence of a new type of celebrities — especially bloggers and lead to a new format of relationships with the audience due to the features of this social network. A p
Externí odkaz:
https://doaj.org/article/e908bfc10b43467bb959126839c3f029
Publikováno v:
Journal of Cyberspace Studies, 6, 1, 83-106
The pseudo-events -events that are created through and for the media- are one of the main opportunities to increase the visibility of micro-celebrities and to grow and maintain their audiences. This study aims to find what happens behind the scenes o
Externí odkaz:
https://www.ssoar.info/ssoar/handle/document/80975
Autor:
Elmira Djafarova, Max Thompson
Publikováno v:
Athens Journal of Mass Media and Communications, Vol 6, Iss 2, Pp 131-146 (2020)
This study explores the influence fitness micro-celebrities have on young British males. Content analysis of micro-celebrities Instagram pages and questionnaires with the followers identify the strong impact that micro-celebrities have on the purchas
Externí odkaz:
https://doaj.org/article/241d9404e596461ba1fb5b73adfa57b9
Autor:
Kamińska, Magdalena
Publikováno v:
Kultura Popularna / Polish Journal of Popular Culture. 59(01):132-140
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=798835
Publikováno v:
Revue des Etudes Multidisciplinaires en Sciences Economiques et Sociales, Vol 6, Iss 2 (2021)
RÉSUMÉ Plusieurs recherches menées dans différents pays ont mis l’accent sur le concept de marketing d'influence. Ceci explique l’importance de ce phénomène tant sur le plan organisationnel qu’individuel. Ce travail de recherche se propo
Externí odkaz:
https://doaj.org/article/4b57d1ff15e74be893e12a1865d42ab3
Autor:
Callan Dunn, Nicky Falkof
Publikováno v:
Frontiers in Sociology, Vol 6 (2021)
For many young black South African women, the competitive arena of social media offers access to significant social and cultural capital, which can be invaluable in the unequal context in which they live. In order to succeed in this high stakes envir
Externí odkaz:
https://doaj.org/article/7eee939b21c9443fb33cfa98b14c1ec0