Zobrazeno 1 - 1
of 1
pro vyhledávání: '"mezitextové navazování"'
Autor:
Žbirková, Nikola
This bachelor thesis examines the intertextuality in advertising. The theoretical part first of all defines the basic concepts, such as advertising, intertextuality and its types or transtextuality, and in addition includes selected approaches to int
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::de6277ca2cd00b51e6012ae6e9f0f885
http://www.nusl.cz/ntk/nusl-339799
http://www.nusl.cz/ntk/nusl-339799
